Nike - Further Than Ever

Composer: Guy Farley / Siren Music Featuring some of the most incredible Chinese athletes... Li Na, the first Grand Slam singles champion from Asia and the first to break into the world’s top 10… despite constant critique about her career choices and outward personality, she rose to become an icon in Chinese sport. Lan Tian, paralysed from the waist down, took up skiing despite pressure from doctors and family and went on to live independently without support. Shao Ting, WCBA basketball champion and PHD graduate, breaking the stereotype in China that a woman shouldn’t aspire so highly. Nina Guo, blogger and climber, broke the rules by talking pubclicly about how climbing has helped her overcome many of the obstacles faced by mental illness. Cecelia Yeung, born into a poor family, pressured not to pursue sport due to the difficulty in making a living from it. Ended up as the HK high jump record holder, the first full-time high jumper in HK and broke the HK high jump record three times in one day. Wang Shuang, despite pressure from family and local coaches not to leave home, she became the first Chinese female football player to play outside of China and AFC Women’s Player of the Year. Kung Fu Cha Cha, the first Asian team to row across the Atlantic, the youngest team to cross the Atlantic and the first female champions who broke Row Like A Girl’s record by 6 days. Can Zongju, became the the greatest boxer in Chinese history and the second best female boxer in the world. Prod Co: Academy Films Director : Ian Pons Jewell Executive Producer : Medb Riordan Producer : Jon Adams DOP: Mauro Chiarello Operator: Gimbalninja (Florian) Choreographer: Eddie Clements Editor :Gaia Boretti Sound Designers: Anthony Moore, Jon Clarke & James Utting Composer: Guy Farley / Siren Music Art Director : Olly Williams Wardrobe Stylist : Victoria Mesenbrink
 Service Co: Playfull Service EP: Wolfie Wong Local Producer: Carson Ng Line Producer : Areta Mak Production Manager: Bugs Hartley / Manley Hua Production Coordinator: Steven Chung Location Manager: Kevin Liu Production Designer : Olly Williams Art Director Assist: Billy Kong Props Master : Zhang Feng Props Assists : Zhou Hui Casting Director: Fang Hui
 Wardrobe Stylist Assist : Zhou Yu Wardrobe Assists : Jolene Ang Hair and Make Up : Keke / Xiao Nan Gaffer : Dickson Lim Key Grip : Eric Xi Agency Wieden + Kennedy Shanghai Executive Creative Director: Ian Toombs, Vivian Yong / Creative Directors: Matt Skibiak, Dong Hao
 / Senior Copywriter: Matt Meszaros
 / Copywriter: Ruby Li / Art Director: Josh King
Junior Art Director: Moon Qi / 
Executive Producer: Bernice Wong
Film Producer: Bernice Wong
Art Buyer - Juni Zhu
Senior Planner: Leon Lin
Junior Planner: Carina Huang
Business Director: Dino Xu
Associate Account Director: Chuck Xu, Qinna Ye Account Executive: Laura Yu
Head of Design: Fish Ho
Designer: Meng Meng; Zhangzhe Peng Business Affairs: Jessica Deng, Kathy Zhan Senior Studio Production Manager - Vic Zhang Senior Studio Print Producer - Stone Xue Retoucher - Lee Chang Qing / Linda Zhang
FA Artist - Austin Hu Post Production Assembly Room UK Assistant Editor : Stanislav Semeniuk Producer : Daniel Breheny MPC VFX Supervisor/Creative Director: Barry Greaves 3D Lead: Chris Kalata 3D Supervisor: Jacob T Oommen 3D Team: Alexey Petryaev, Yao Zhang, Isaac Liu, Chamishka Gamage, Aram Hakze 2D Supervisor: David Rouxel Executive Producer: Jamie Loudon VFX producer: Alvaro Montenegro Colour Producer: Leianna Campbell Colorists: Richard Fearon, Nikola Stefanovic 2D Team: James Corden, Qiu Cheng, Tingting Su, Robin Liu, Eason Wu Comp Leads: Ginesh Gandhi, Venkata S Comp Team: Marielle Santens, Madhuka Gunasekera, Allegra David, Minnie Chen, Iman Javaherypour, Karthik S, Amresh Kumar, Shalwin Shaiju, Vaishali Awaghade, Saravanan D, Manideep Sanisetty DMP team: Radhakrishna R (Lead), Gowri, Bakiyaraj P FX team: Abhinandan Madhu, Ivan Richard D costa, Mohan Pugaz
Matchmove team: Ganesh Kumar S (Lead), Konduru Achi Raju, Ankit Dheraj Toppo, Shridhar Bhat, Venkatesh Jeyaram, Vishal Darkunde Roto: Sudev Clean up team: Silambarasan R P (Lead), Jay Joshi, Sudheesh TV, Ajeet Pratap Singh, Arulanandhan, Abdul Labeeb, Naresh, Kajal Pandya, Vamsi Krishna Reddy, Yasasvini.V, Trishul, Phani Mishra, Manu PS, Akhil K.P., Padma Priya, Maneesh Kumar Senior Line Producer: Pooja Pandya
Senior Production Coordinator: Meghna Shetty Sound Design 
Factory Studios London Audio Producer: Lou Allen Music SIREN Music, London Composer/Arranger: Guy Farley Music Producer/Supervisor: Sean Craigie-Atherton Music performed by the Budapest Scoring Orchestra Conductor – Zoltán Pad Orchestrator – Rich Jones Music mix – Tim Harrison Special Thanks Matilda Finn