登录享有权益

积分奖励计划

下载视频源片

工具免费体验

立即登录

视频工具

音频工具

图片工具

其他

APP专属功能

去水印

文案提取智能字幕

文字抹除视频翻译

视频分发屏幕录制数据短视频在线剪辑

人声分离

音频变声商用音乐

AI配音真人配音

智能抠图年龄变化图片动漫画

标题推荐智能重写敏感词检测版权登记

影视课程

牛片导航常用工具

AI题词器以下功能仅支持APP中使用三联封面聊天视频视频模板抖音权重勘景神器视频MD5 图片转文字

邀请认证

你尚未认证为创作人或影视公司，认证即可享有：

1.免费拥有独立自官网展示作品，获得流量曝光
2.可承接平台兼职，闲暇时间赚取收入
3.可加入官方交流群，获取一手资源

立即认证

分享给其他人

分享到微信朋友圈

《滴滴科技速D》MG动画——安戈力文化

互联网| 佳片精选 |企业宣传片

Client/出品方

滴滴

—Project name & type/项目名称&类型

《滴滴科技速D》MG动画宣传片

—Production House/制作方

UGLY/安戈力

—Production Date/产出时间

2024年8月23日

—Production cycle /制作周期

30days

1.BACKGROUNDPROJECT

Sail into the future, accelerate with technology!

启航未来，科技提速！

As pioneers in digital transformation, the Didi Technology project aims to provide users with unprecedentedly efficient experiences through cutting-edge technology. Adhering to innovation as our core principle, we ensure that every service achieves a perfect blend of speed and quality.

作为数字化转型的先行者，这次滴滴科技项目，旨在通过最前沿的科技，为用户提供前所未有的高效体验。坚持以技术创新为核心，确保每一次服务都能实现速度与品质的完美融合。

Whether you are an efficiency-driven enterprise or a tech-savvy individual user, Didi Technology will be your smart choice not to be missed. Join us and witness the power of technology together!

无论您是追求效率的企业，还是热爱科技的个人用户，‘滴滴科技’都将是您不容错过的智能选择。加入我们，一起见证科技的力量！

2.STORYBOARD

On a solid color background, a search box pops up, displaying a search for "桔子堆" (Orange Heap). Various sections then start appearing on the screen, and the focus ultimately shifts to the “科技速D” (TechSpeedD) website.

在纯色背景下，弹出一个搜索框，显示搜索“桔子堆”(橙色堆)。然后各个部分开始出现在屏幕上，焦点最终转移到“科技速度 D”(TechSpeedD)网站上。

A cursor moves across the screen, guiding viewers to click and enter the site. The large title “科技速D” (TechSpeedD) appears after the click. A small ball begins to move across the screen and collides with the "专题报道版" (Featured Reports) module, causing it to pop up.

光标在屏幕上移动，引导观众点击并进入网站。点击之后会出现大标题“科技速度 D”(TechSpeedD)。一个小球开始在屏幕上移动，并与“专题报道版”(专题报道)模块碰撞，导致它弹出。

As the scene progresses, the "精选资讯版" (Selected News) section stretches and transforms, popping out many smaller frames that display key updates from different departments. At this point, “IP爱滴生” (IP Edison) emerges from a small square and moves diagonally across the screen from the upper right to the lower left. The elements around him rearrange to form the interface of “技术运营家” (TechOperator).

随着场景的进展，“精选资讯版”(精选新闻)部分伸展和转换，弹出许多较小的框架，显示来自不同部门的关键更新。在这一点上，“ IP 爱滴生”(IP 爱迪生)出现从一个小广场，并移动对角线穿过屏幕从右上角到左下角。他周围的元素重新排列，形成了“技术运营家”(TechOperator)的界面。

The scene transitions to a long banner image, reorganizing comic panels in sequence. Edison goes through each panel, experiencing different business scenarios. After all the panels are displayed, the frames disperse again, eventually returning to the initial search box, creating a full circle.

场景过渡到一个长的横幅图像，重新组织连环画的顺序。爱迪生通过每个面板，体验不同的业务场景。所有面板显示完毕后，框架再次分散，最终返回到最初的搜索框，创建一个完整的循环。

3.CHARACTER SETTING

Welcome to TechSpeedD, the dedicated publication for our little oranges!

欢迎来到科技速D，小桔子们的专属读物！

"Featured Reports" – Unveiling the "iconic moments" of leaders. Perhaps the next moment, you'll be the spotlight in a personal feature!

“专题报道版” – 揭秘 Leaders 的“名场面”，或许下一秒，你就是镁光灯下的焦点，坐拥个人专访的荣耀！

"Selected News" – Tracking the pulse of the forefront, where you can get the latest scoops from every department. Experience the thrill of "fast-delivered news."

“精选资讯版” – 追踪前沿脉搏，每个部门的“一手猛料”尽在掌握，让你尝鲜“速递瓜”的滋味。

Join "TechOperator" and peel back the "mysterious veil" of new technologies. Dive deep into the "secret garden" of industry-academia collaboration, and explore the "hidden and great" unsolved mysteries.

加入 “技术运营家”，一起撕开新技术的“神秘外衣”，深潜产学研合作的“秘密花园”，探秘“隐秘而伟大”的未解之谜。

"Edison," your new companion, will guide you through the wonders of our business landscape, experiencing unique scenes, and unlocking even more excitement.

“爱滴生”，你的新旅伴，将引领你穿越业务的奇境，亲历别样的场景，解锁更多精彩。

The wonders of TechSpeedD don't stop here; there's more surprise waiting for you to discover!

科技速D 的精彩不止于此，等你发掘更多惊喜！

4.CAMERA VOICE DESIGN

Wrapped in a fun variety show style, the MG animation smoothly integrates frame-skipping effects, ensuring a scientific core while maintaining rigor amidst entertainment. Cleverly blending scientific explanations with creative presentation methods to stimulate the audience's curiosity and interest. The opening and closing search bars echo each other, clearly positioning the internal research and development publications on the "Orange Heap" website, with modules logically organized and sections distinctly defined.

以综艺风趣包裹，MG动画流畅交织抽帧效果，确保科学内核，娱乐之余彰显严谨。巧妙融合科学解说和创意呈现方式，激发观众的好奇心和兴趣。首尾搜索框呼应，清晰定位“桔子堆”网站上的产研内刊，模块逻辑分明，板块界定清晰。

In the planning and design of the segment intros, a departure from past styles is made, using concise textual information paired with technology-infused MG animation formats to enhance the feeling of communication and interaction between segments and employees. This gives employees a sense of familiarity and practicality, highlighting how the content is closely tied to their daily work, thereby increasing their anticipation for TechSpeedD.

在栏目片头的规划设计上，一改以往的风格，用精炼的文字信息配合富有科技元素的MG演绎形式，增加栏目与员工沟通互动的感觉，给员工一种亲切与落地的体验，体现栏目内容贴近员工的日常工作，增加员工对科技速D的期待。

Character line draft andcolor display contrast effect

角色线稿与上色展示对比效果

The line drawing shows the effect separately

线稿图单独展示效果

5.SPECIAL EFFECTS

6.SPECIAL EFFECTS

7.ON SITE

8.HD WALLPAPERS

—SCRIPTWRITER /编剧&策划

Yuanyuan Guo

—STORYBOARD /分镜

Yuanyuan Guo

—ORIGINALPAINTER/原画师

Yun Wang /Yuanyuan

GuoXixijiang /Sili

Kang Dong

—ANIMATOR /动画师

Minhui Zhou /Xiangfeng Cai/Shiguo Wang /Mengzhi Du

—SYNTHESIS /合成

Minhui Zhou

—SOUND&MIX /音效/混录/录音

Yuexi Zha

—MUSIC /选曲

Minhui Zhou

9.UGLY INTRODUCTION

中国蕞丑的一家MG动画公司——（UGLY），专门服务国内广告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作过程中以耿直、宅心仁厚的特点深受合作伙伴的热捧及引荐，迅速在业界打开名声。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，（上海、厦门）拥有在职技术性专业人才97位，全国居家办公370多位；运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，服务1148个项目准时交付率高达92.9%，每月可以同步进行近 50 条MG动画生产线，服务的品牌项目既有众多耳熟能详的大品牌也有初创及小众品牌，属于名副其实的动画代理源头厂家。

Since its establishment in 2014, UGLY (In Shanghai andXiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works.The on-time delivery rate of more than1148 projectshas reached92.9%, and nearly50 MGMotion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文单词UGLY（丑英译），公司Slogan“丑从未如此艺术”，现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号，提到国内MG动画基地，你会想起安戈力。

UGLYis named after the English word UGLY (Ugly English translation). The company Slogan "Ugly has never been so artistic". Now the industry's evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

©UGLY安戈力

此文如需转载刊用请注明来源公众号安戈力

类型合集

电商大厂

CNY新年贺岁

腾讯视频CNY|蹀愫TIGRISSO|阿道夫|腾讯视频VIP|武汉新年|魔域鼠年贺岁|桃花坞匠人篇|移动|鹅斯基拜年|王老吉新春||百度doodle|Arman阿玛尼|海底捞 x 米菲 |平安银行| 特步 |厦门世茂双子塔|QQ星| 华为云年会 |抖音新春|世茂双子塔新春|平安人寿|茉沏CNY|ecco 2024CNY龙年动画 |鹰潭农商行拜年 |腾讯云春晚 |迪拜塔CNY动画|迪拜塔CNY-寻龙记|CCTV迪拜塔三维 |厦门鹭春节 |stokke CNY动画|天猫超市 x 李佳琦新年 |天猫CNY主播动画|龘众之歌 |中国移动新春 |彩虹糖-虹运一条龙 |南孚CNY |央视拜年H5 |

电商/快消品

金融

互联网/游戏

文旅体育

医疗/科技

政府合作

家居房地产

其他合作