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《啄木鸟抖音报奖》拼贴动画

器材用品| 佳片精选 |企业宣传片

—lient / 出品方

啄木鸟

—Project name & type/项目名称&类型

《啄木鸟抖音报奖》拼贴动画

—Production House / 制作方

UGLY/安戈力

—Production Date/产出时间

2024年6月27日

—Production cycle / 制作周期

10 days

1. BACKGROUND PROJECT

The problem of repairing household appliances in life often makes people feel helpless, and this trouble seems to be everywhere. However, in this digital age, consumer preferences are shifting from traditional offline repair shops to more convenient and reliable online solutions. The Woodpecker Repair Platform was created as a bridge to fill the gap between users and high-quality professional services. Whether it's a sudden microwave breakdown or a stubborn problem with your washing machine, Woodpecker can provide you with a quick and convenient solution to rejuvenate your life.

生活中的家电维修问题常常让人们感到束手无策，这种困扰似乎无处不在。然而，在这个数字化时代，消费者的偏好正在从传统的线下修理店转向更便捷、更可靠的在线解决方案。啄木鸟维修平台应运而生，作为一座桥梁，填补了用户与高质量专业服务之间联系的空白。无论是突如其来的微波炉故障还是洗衣机的故障问题，啄木鸟都能为您提供快速、便捷的解决方案，让您的生活重新焕发活力。

2. STORYBOARD

Through Douyin, a powerful social platform, Woodpecker has created a new trend of online home appliance repair, attracting target audiences through short videos, accurately meeting their needs, and making Woodpecker their trusted choice.

啄木鸟通过抖音这一强大的社交平台，打造了线上家电维修的新潮流，通过短视频吸引目标受众，精准满足他们的需求，让啄木鸟成为他们信赖的选择。

Ugly also successfully completed the design task for the woodpecker, using the same blue tone as the woodpecker app logo on the main color, and using vibrant orange accents to form a sharp contrast and enhance the visual impact. The integration of black and white real-life shooting elements not only unifies the visual style, but also subtly conveys the brand concept, which is deeply imprinted in the hearts of the audience.

安戈力也成功的为啄木鸟完成了本次的设计任务，主色调上选用与啄木鸟App标志一致的蓝色基调，并以活力四射的橙点缀色，形成鲜明对比，提升了视觉冲击力。黑白实拍元素的融入不仅统一了视觉风格，还巧妙传达了品牌理念，深深印在观众心中。

3. CHARACTER SETTING

This time, the woodpecker logo is transformed into the main character, and it enters the picture with its lively image, symbolizing professionalism and efficiency. The action of the woodpecker pecking at the food is cleverly combined with the home appliance maintenance scene, which vividly shows the core value of the platform. This is not just a simple repair, but a perfect combination of creativity and technology, so that every user can feel the flexibility and reliability of the woodpecker when solving home appliance problems.

这次，啄木鸟Logo化身为主角，以其活泼的形象进入画面，象征着专业与效率。啄木鸟啄食的动作与家电维修场景巧妙结合，生动展现了平台的核心价值。这不仅仅是简单的维修，而是一种创意与技术的完美结合，让每位用户在解决家电问题时都能感受到啄木鸟的灵活与可靠。

4. CAMERA VOICE DESIGN

The animation design is very innovative and experimental, using collage Mg animation techniques, which not only maintains the visual smoothness, but also adds interest through the iconic image of the woodpecker and the scene transition. The application of camera drawing techniques makes the animation and real-life elements perfectly integrated, bringing a deeper artistic enjoyment both visually and audibly. This design is not only the application of technology, but also an improvement of the user experience, making every scene vivid and infectious.

本次动画设计极具创新实验性，采用拼贴Mg动画手法，不仅保持了视觉的流畅性，还通过啄木鸟标志性的形象和场景转换增添了趣味。而镜头抽帧技巧的应用，则使得动画与实拍元素完美融合，不论是视觉还是听觉上都带来了更深层次的艺术享受。这种设计不仅仅是技术的应用，更是对用户体验的一种提升，让每一个场景都生动而富有感染力。

Character line draft and color display contrast effect

角色线稿与上色展示对比效果

The line drawing shows the effect separately

线稿图单独展示效果

Comparison of line draft and scene display

线稿与场景展示对比效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—SCRIPTWRITER /编剧&策划

LIJUAN ZHUANG

—SPLIT MIRROR /分镜

LIJUAN ZHUANG

—SCENE TEACHER /场景师

XIANGYAN TAN / CHE LI / YUYU

HANYUE GONG / BASI / YUN WANG

—COLOR SETTING /色定

XIANGYAN TAN / CHE LI / YUYU

HANYUE GONG / BASI

—DIRECTOR /导演

LIJUAN ZHUANG

—PRODUCTION /制片

LIJUAN ZHUANG

—ANIMATOR /动画师

SHIGUO WANG / WENFENG CHEN

—CHECKER /动检师

SHIGUO WANG / WENFENG CHEN

—SYNTHESIS /合成

SHIGUO WANG / WENFENG CHEN

—SOUND&MIX /音效/混录/录音

WENFENG CHEN

—MUSIC /选曲

WENFENG CHEN

9. UGLY INTRODUCTION

中国蕞丑的一家MG动画公司——（UGLY），专门服务国内广告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作过程中以耿直、宅心仁厚的特点深受合作伙伴的热捧及引荐，迅速在业界打开名声。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，（上海、厦门）拥有在职技术性专业人才97位，全国居家办公370多位；运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，服务1148个项目准时交付率高达92.9%，每月可以同步进行近 50 条MG动画生产线，服务的品牌项目既有众多耳熟能详的大品牌也有初创及小众品牌，属于名副其实的动画代理源头厂家。

Since its establishment in 2014, UGLY (In Shanghai and Xiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works .The on-time delivery rate of more than 1148 projects has reached 92.9%, and nearly 50 MG Motion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文单词UGLY（丑英译），公司Slogan“丑从未如此艺术”，现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号，提到国内MG动画基地，你会想起安戈力。

UGLY is named after the English word UGLY (Ugly English translation). The company Slogan "Ugly has never been so artistic". Now the industry's evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

©UGLY安戈力

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