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《敏硕 - 动·见未来》实拍宣传片——安戈力文化

轻工制造| 佳片精选 |企业宣传片

—Client / 客户

敏硕

—Project name & type/项目名称&类型

《动·见未来》实拍企业宣传片

—Production House / 制作方

UGLY/安戈力

—Production Date/产出时间

2023年11月16日

—Production cycle / 制作周期

16天

1. BACKGROUND PROJECT

In the expansive cosmos of mechanical manufacturing, Minshuo Machinery stands out as a dazzling star, shining brightly after two decades of diligent work in the realms of importing, exporting, and producing industrial parts. Celebrating its 20th anniversary, we are honored to collaborate in crafting this corporate film, aimed at elucidating Minshuo's core spirit — "Action Inspired from Within" — a profound force emanating from the heart, propelling transformation beyond.

在浩瀚的机械制造业版图里，敏硕机械犹如一颗熠熠生辉的星辰，二十年来，它深耕于工业零件的国际贸易与生产腹地。适逢其二十周年华诞，我们有幸联袂创作这部企业宣传片，意在深刻诠释敏硕的灵魂精髓——“意动于中”，一种源自内心深处、驱动外界变革的动力源泉。

2. STORYBOARD

The promotional film is ingeniously crafted, revolving around two pivotal concepts: "Insight" and "Impetus." "Insight" embodies Minshuo's keen market acumen, piercing through the fluctuations of the global economic landscape. Meanwhile, "Impetus" symbolizes the transmission of mechanical energy, signifying Minshuo's role as a pillar connecting China and the world, bridging technological gaps, fostering innovation, and advancing fearlessly. Titled "Motion·Foresees the Future," the film encapsulates Minshuo's grand vision of steering industry development towards a promising tomorrow.

宣传影片构思精巧，以“洞悉”与“驱动”两大核心概念贯穿：“洞悉”，代表敏硕锐利的市场洞察力，穿透全球经济风云变幻；“驱动”，寓意着机械动能的传递，象征敏硕作为中流砥柱，架起中国与世界的技术桥梁，推进创新，勇往直前。影片以此为主线，题为“动·见未来”，寄寓着敏硕引领行业发展未来的宏伟愿景。

3. CHARACTER SETTING

In a groundbreaking approach, we employ a carefully selected lead actor to embody the "Minshuo Spirit," navigating through diverse storylines to vividly illustrate the company's diversity and team ethos. This meticulously chosen performer, with their versatile acting skills and profound emotional range, serves as a connecting thread across departments, with every nuanced gesture resonating deeply with the shared aspirations and dedication of all at Minshuo.

我们以突破性手法运用一位核心演员象征“敏硕人”，穿梭多元情节，鲜活展现企业多样性和团队精神。这位精挑细选的演员，通过其丰富演技和深情表现，成为贯穿各部门的角色纽带，每个细微动作都深刻共鸣着敏硕人的共同追求和坚持。

The actor's vivid performances across varied scenes ingeniously integrate corporate settings with character traits, highlighting not only the prowess of mechanical hardware but also artistically conveying the company culture and team synergy with poetic flair. Each meticulously designed scenario pays homage to the "Minshuo Spirit," while every interaction between characters profoundly mirrors the familial bond and cohesion within the enterprise.

演员在不同场景中的生动表演，巧妙融合企业环境与人物特性，不仅突出机械硬件实力，还以诗意手法展现企业文化与团队默契。每个场景设计致敬“敏硕人”精神，角色间的每次互动深刻反映企业家族般的凝聚力。

In our quest for a symbol that could encapsulate the profound meaning of "Intent Moves Within," meticulous consideration was given to numerous options. While clocks denote the passage of time, they seemed commonplace; gear models, though directly tied to machinery, lacked a touch of ingenuity. Ultimately, it was the Newton's cradle, with its unique allure of dynamic equilibrium, that emerged as the artistic emblem of the film, precisely conveying Minshuo's relentless pursuit of innovation harmoniously balanced with stability.

在寻找能够承载“意动于中”深远含义的象征物时，我们经历了多番斟酌。钟表虽显时序流转，但略显平凡；齿轮模型直接关联机械，却又稍欠意趣。最终，牛顿摆以其独特的动态平衡之美脱颖而出，成为影片的艺术象征，精准传达了敏硕对创新与和谐平衡的不懈追求。

4. CAMERA VOICE DESIGN

In terms of cinematography, we strive for the pinnacle of dynamic beauty, employing agile camera work paired with skillful post-production editing to bring the essence of "motion" vividly to life before the viewer's eyes.

在镜头运用上，我们追求动态之美的极致展现，通过灵活运镜与后期剪辑，使“动”的精髓跃然眼前。

The incorporation of drone footage offers a breathtaking aerial perspective, enhancing the visual experience with a sense of awe and grandeur.

穿越机的航拍视角，带来震撼视觉体验。

Meanwhile, the use of macro lenses enables the intricate capture of each detail of the machinery, revealing an enchanting allure in even the smallest of components.

微距镜头的细腻捕捉，则让机械的每一处细节都散发迷人魅力。

5. SPECIAL EFFECTS

We deliberately utilize high-contrast backlighting as the cornerstone of our lighting scheme, casting dramatic shadows and highlighting contours to enhance depth and dimension. This technique not only imparts a sense of vitality to the metallic textures, making them appear almost animate, but also imbues each scene with an ethereal glow that typifies the promise of advanced technology. The interplay of light and shadow accentuates the sleek lines of the machinery, transforming them into beacons of progress that gleam with the brilliance of tomorrow's innovations.

我们特意采用强逆光作为主要光源，通过制造显著的明暗对比和突出物体轮廓，增强画面的立体感与深度。这一手法不仅给予了金属材料以生命的活力，使其看起来仿佛有了生机，还为每个镜头注入了一种超凡脱俗的光辉，象征着尖端科技的展望。光线与阴影的巧妙结合，突显了机械流畅的形态，使之成为进步的灯塔，闪烁着未来创新的灿烂光芒。

6. SPECIAL EFFECTS

For conventional boardrooms, we ingeniously deploy visual effects to transform them into spaces imbued with a futuristic vibe, thus achieving a visual leap from the mundane to the fantastical.

对于传统的大会议室，我们巧妙利用视觉特效，将其改造成充满未来感的空间，实现了从现实到梦幻的视觉跨越。

7. ON SITE

8. HD WALLPAPERS

—SCRIPTWRITER /编剧&策划

MR THREE

—STORYBOARD /分镜

CAI CAI

—SCOUTING /勘景

BEI BEI

—CONCEPTION /美术

YAOCHOU YU

—ORIGINAL PAINTER /摄影

ZIXUAN TANG

—MIDDLE PICTURE /摄像

YUEXI ZHAN

—SCENE TEACHER /置景

YE TIAN

—COLOR SETTING /灯光师

TONG YU

—DIRECTOR /导演

404

—PRODUCTION /制片

MR THREE

—ANIMATOR /剪辑

404

—SPECIAL EFFECT /特效

—CHECKER /监制

KAI

—EDITING /调色

HUI GAO

—SYNTHESIS /合成

ZHEYU LIN

—SOUND&MIX /混录

FENG CAO

—MUSIC /选曲

JIAN SUN

—VOICE ACTOR /配音演员

DAYYINPEIYIN MIAOYINGPEIYIN

9. UGLY INTRODUCTION

中国蕞丑的一家MG动画公司——（UGLY），专门服务国内广告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作过程中以耿直、宅心仁厚的特点深受合作伙伴的热捧及引荐，迅速在业界打开名声。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，（上海、厦门）拥有在职技术性专业人才97位，全国居家办公370多位；运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，服务1148个项目准时交付率高达92.9%，每月可以同步进行近 50 条MG动画生产线，服务的品牌项目既有众多耳熟能详的大品牌也有初创及小众品牌，属于名副其实的动画代理源头厂家。

Since its establishment in 2014, UGLY (In Shanghai and Xiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works .The on-time delivery rate of more than 1148 projects has reached 92.9%, and nearly 50 MG Motion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文单词UGLY（丑英译），公司Slogan“丑从未如此艺术”，现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号，提到国内MG动画基地，你会想起安戈力。

UGLY is named after the English word UGLY (Ugly English translation). The company Slogan "Ugly has never been so artistic". Now the industry's evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

©UGLY安戈力

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