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《北京观音寺》MG动画——安戈力文化

互联网| 佳片精选 |城市国家宣传片

—Client/出品方

菏泽蕴尚人力资源有限公司

—Project name & type/项目名称&类型

《北京观音寺》MG动画

—Production House /制作方

UGLY/安戈力

—Production Date/产出时间

2023年06月03日

—Production cycle /制作周期

30 days

1.BACKGROUNDPROJECT

Beijing Guanyin Temple is an ancient temple located in Xicheng District, Beijing, China, which mainly worships Avalokite ś Vara). This temple is also known as the Baiyun Guanyin Temple or White Cloud Temple in Beijing. It is one of the earliest existing temples in Beijing.

北京观音寺是位于中国北京市西城区的一座古老寺庙，主要供奉观音菩萨（Avalokiteśvara）。这座寺庙也被称为北京白云观音寺或白云观，是北京市内现存最早的寺庙之一。

2.STORYBOARD

As a historical and cultural heritage site, Beijing Guanyin Temple has attracted many tourists and believers to visit. In addition to the historical value of the temple itself, its unique architectural style and cultural connotations also provide visitors with an opportunity to experience traditional Chinese culture.

北京观音寺作为历史文化遗产，吸引着许多游客和信众前来参观。除了寺庙本身的历史价值，其独特的建筑风格和文化内涵也为游客提供了一种体验中国传统文化的机会。

Dazhalan is a historic commercial street located in Xicheng District, Beijing, China, and one of the most famous Hutong in Beijing. It is located at the southern end of Tiananmen Square, and is also close to Qianmen and Zhengyangmen, with a very favorable geographical location.

大栅栏是位于中国北京市西城区的一条历史悠久的商业街区，也是北京最著名的胡同之一。它位于天安门广场的南端，距离前门和正阳门也很近，地理位置非常优越。

3.CHARACTER SETTING

The main character is a cricket anthropomorphic cartoon male character. He speaks authentic Beijing dialect dialect, wears blue casual clothes, and holds the guide's small red flag. Let's follow the guide Xi Shuai to enjoy the history of Beijing Guanyin Temple and the prosperity of Dashilan!

主角是一只蟋蟀拟人的卡通男性角色，他讲得一口地道的北京话，穿着蓝色休闲服，手拿导游小红旗，让我们跟着导游西帅一起去领略北京观音寺的历史及大栅栏的繁华吧！

4.CAMERA VOICE DESIGN

The main purpose of the short film is to promote the Guanyin Temple and the Dashilan Commercial Street in Beijing. In terms of animation production, we adopt a more traditional approach without excessive exaggerated animation effects. In terms of color, we also use low saturation colors to make the visual appearance rich but not feel messy. The simpler the dynamic effect, the more complex it is. We have adopted a lot of transition techniques to ensure that this is an animated content that can be watched by all age groups. It not only allows for patient viewing of the entire film, but also allows the audience to understand the history of Guanyin Temple.

短片以宣传北京观音寺与大栅栏商业街为主要目的，动画制作上我们采用较为传统的方式制作，没有做过多夸张的动效，色彩方面也采用低饱和度颜色，使视觉看上去丰富却不会感觉杂乱。动效简约越不简单，我们采用了大量的转场手法，确保这是一部全年龄段可观看的动画内容，既可以耐心观看万全片，又可以让观众了解观音寺历史。

Da Fen is famous for its various snacks and handicrafts. Tourists can buy traditional Beijing snacks from street vendors, such as Zhajiangmian, fermented sour milk made from ground mung bean wow gold, fried liver, braised pork, etc. In addition, this is also a good place to buy Beijing specific handicrafts and souvenirs, such as dough figurines, Paper Cuttings, Cloisonné, etc. If you have the opportunity, you must go to Beijing Guanyin Temple and Dashilar to have a look!

大栅栏以其各种各样的小吃和手工艺品而闻名。游客可以在街边的小摊贩购买到传统的北京小吃，如炸酱面、豆汁、炒肝、卤煮等。此外，这里也是购买北京特色手工艺品和纪念品的好地方，如面人、剪纸、景泰蓝等，有机会一定要去北京观音寺和大栅栏看看呦！

Character line draft and color display contrast effect

角色线稿与上色展示对比效果

The line drawing shows the effect separately

线稿图单独展示效果

Comparison of line draft and scene display

线稿与场景展示对比效果

5.SPECIAL EFFECTS

6.SPECIAL EFFECTS

7.ON SITE

8.HD WALLPAPERS

—SCRIPTWRITER /编剧&策划

HEZEYUNSHANG

—STORYBOARD /分镜

SIYUZHAI

—MIDDLEPICTURE /中间画

ZEQIMA

—SCENE TEACHER /场景师

LINQINGYE/JINGJINGLIN

—PRODUCTION /制片

YUXINLIU

—ANIMATOR /动画师

CHENZHANG/WENFENGCHEN

SHENBAICHEN/HUANGQIAN

—SYNTHESIS /合成

HUANGQIAN

—VOICE ACTOR /配音演员

9.UGLY INTRODUCTION

中国蕞丑的一家MG动画公司——安戈力（UGLY），专门服务国内广告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作过程中以耿直、宅心仁厚的特点深受合作伙伴的热捧及引荐，迅速在业界打开名声。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，安戈力（上海、厦门）拥有在职技术性专业人才97位，全国居家办公370多位；运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，服务1148个项目准时交付率高达92.9%，每月可以同步进行近 50 条MG动画生产线，服务的品牌项目既有众多耳熟能详的大品牌也有初创及小众品牌，属于名副其实的动画代理源头厂家。

Since its establishment in 2014, UGLY (In Shanghai andXiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works.The on-time delivery rate of more than1148 projectshas reached92.9%, and nearly50 MGMotion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

安戈力取名于英文单词UGLY（丑英译），公司Slogan“丑从未如此艺术”，现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号，提到国内MG动画基地，你会想起安戈力。

UGLYis named after the English word UGLY (Ugly English translation). The company Slogan "Ugly has never been so artistic". Now the industry's evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

©UGLY安戈力

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