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1.BACKGROUNDPROJECT
The birthplace of world football, Zibo, is a football city hidden in the long river of history. 2300 years ago, this city nurtured the famous Chinese sport of playing Cuju and was certified by FIFA as one of the origins of world football.
世界足球的起源地，淄博，一个隐藏在历史长河中的足球之城。2300年前，这座城市孕育了中国著名的踢蹴鞠运动，被国际足联认证为世界足球的起源之一。
2.STORYBOARD
Today, Zibo is shining with its unique Association football culture, while Kwai has brought new vitality to Zibo!
如今，淄博以独特的足球文化闪耀着光芒，而快手为淄博带来了全新的活力！
Entering the world of Kwai, you will find that Zibo is integrating into the modern football craze with a new attitude. Zibo Culture and Tourism Bureau and Kwai have worked hand in hand to create a city Marketing plan of "going out to fight in Zibo". Online and offline interactive Cuju banquets for everyone, allowing everyone to personally experience the charm of Zibo!
走进快手的世界，你会发现淄博正以全新的姿态融入现代足球的热潮。淄博文旅局与快手携手合作，打造了“上场拼搏 这场淄博”的城市营销计划。线上与线下的全民互动蹴鞠盛宴，让每个人都能亲身感受淄博的魅力！
3.CHARACTER SETTING
The 640 million users in the Kwai reference station like to adapt the Zibo folk song "Chasing Niushan" into a shocking "Swing Zibo" MV. Combining the magic dance style, this video is irresistibly swaying with the music! Let's experience the passion of Zibo together and showcase its charm to the world through music and dance!
快手参考站内6.4亿用户喜好，将淄博民歌《赶牛山》改编成了一支震撼人心的《摇摆淄博》MV。结合魔性舞蹈的方式，这支视频让人无法抗拒地跟着音乐摇摆起来！让我们一起感受淄博的激情，用音乐和舞蹈向世界展示淄博的魅力！
4.CAMERA VOICE DESIGN
The whole film is drawn and produced in the form of collage style. The main color is warm orange and white, because orange is the symbolic color of Kwai, which gives people a warm and enthusiastic feeling visually; The content of the short film mainly tells about Zibo's characteristic culture and how to promote the city through Kwai; The characters are mainly designed around the culture of Cuju, and are depicted in the costumes of ancient people 2300 years ago.
全片采用拼贴风格的形式进行绘制、制作，主色调以暖橘色与白色搭配为主，因为橘色是快手的标志性色彩，在视觉上给人温暖、热情的感受；短片内容主要讲述淄博特色文化与如何通过快手来宣传淄博这个城市；人物角色主要围绕蹴鞠文化去设计，以2300年前的古人当时的服饰去绘制。
The cooperation between Zibo and Kwai enables us to discover the infinite charm of this city. Entering Zibo, you will feel the passion of football and the passion of Zibo. Whether it is the sedimentation of history or the vitality of modernity, Zibo is worth exploring and savoring. Kwai takes you into Zibo to explore this city with deep roots in football!
Character line draft and color display contrast effect
角色线稿与上色展示对比效果
The line drawing shows the effect separately
线稿图单独展示效果
Comparison of line draft and scene display
线稿与场景展示对比效果
5.SPECIAL EFFECTS
6.SPECIAL EFFECTS
7.ON SITE
8.HD WALLPAPERS
9.UGLY INTRODUCTION
中国蕞丑的一家MG动画公司——安戈力（UGLY），专门服务国内广告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作过程中以耿直、宅心仁厚的特点深受合作伙伴的热捧及引荐，迅速在业界打开名声。
UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.
CNY新年贺岁
电商/快消品
金融
互联网/游戏
文旅体育
医疗/科技
政府合作
厦门市委文明办·文明习惯|厦门人才领导组|i厦门|浙江省数据开放平台|厦门市委文明办| 厦门市政园林局 |厦门人才领导组|厦门交警文明交通|厦门交警一盔一带|扫黑除恶|通惠河-北京文旅局| 深圳福田三十周年 |汝州法院| 厦门石油交易中心 |厦门绿化办 |厦门交警故事|厦门市垃圾分类管理中心|厦门市综治办| 厦门市文明办 |厦门市公安局·禁毒篇|交警主持人|厦门广播电视集团|厦门市政府|国家电网|广州电网| 茂名供电局 |中央电视台纪录频道|厦门两岸股权交易中心|厦门市集美区人民法院|交通运输部东海第二救助飞行队|海沧中医药博物馆|厦门市公共安全管理中心|厦门市公安局·纪念五四运动|厦门市委文明办·MV篇|北京世园会 | 珠海供电局 | 智慧政法 | 远致环保 |厦门商务局 |世茂双子塔新春| 淄博快手 | 北京观音寺 |广州消防| 同安垃圾分类 |
家居房地产
世茂|贝壳找房-善贝|万科直播|建发房产|贝壳找房|链家|联发集团·抗疫篇|德佑| 厦门钟楼商城|亿利华彩城|世贸集团·社区篇|世茂集团·户型篇|万科MI|联发集团|联发35周年|联发· 成长篇|象屿集团|联发初心篇|银泰百货|京闽悦府 |SM城市广场|鼎诚国际 | 集美新城 |致欧家居 | 梵逊德邦 | 立林科技展会活动 |万科IP| 龙湾导览地图 | 万科美好集IP |
其他合作
- 来访地址 ：
总部:厦门湖里华昌路125号联发东南天地A202
华东:上海市静安区铜仁路229号东海SOHO21楼2112室
上海市宝山区高境三邻桥体育文化园16号2楼
华北:北京市朝阳区十里堡路1号171幢平房330号
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