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《三星电视》拼贴动画——安戈力文化

影视广告|互联网| 佳片精选 |企业宣传片|MG图形动画

—Client/出品方

三星

—Project name & type/项目名称&类型

《三星电视》拼贴动画宣传片

—Production House /制作方

UGLY/安戈力

—Production Date/产出时间

2023年3月28日

—Production cycle /制作周期

15days

1.BACKGROUNDPROJECT

What the master's home looks like, it is too long ago to have a chance to see. What if they live in modern times?

Samsung TV Fish Angoli collaborates to imagine the modern home furnishings of the masters of art, the main thing is a fantasy!

艺术大师的家都长啥样，时间太过久远估计是没机会看到了。那他们要是生活在现代呢？

三星电视鱼安戈力合作，畅想艺术大师们的现代家居陈设，主打的就是一个天马行空！

2.STORYBOARD

Designers have opened their brains and designed "imaginary homes" for the masters of the past artists. Everyone has a share, let us Kangkang these "new homes" have something peculiar!

设计师们脑洞大开，为过去的艺术大师们设计了"想象中的家"。人人有份，让我们康康这些“新家”都有啥奇特的！

The first is Magritte, whose residence is False Mirror, whose surrealist style inspired the designer, comparing Samsung TVs to eyes to connect the world.

首先是马格里特，他的居所是《虚假的镜子》，他的超现实主义风格给设计师带来灵感，把三星电视比作眼睛，用以连接世界。

Then there was Antonio Gaudí, who created "Home Chosen by Light" for the architect, and the fact that Samsung TVs are not disturbed by reflected light has become a selling point, which is a good creative environment for Antonio.

接着就是安东尼奥·高迪，给这位建筑师打造的是《被光选择的家》，三星电视不被反射光干扰的特点成了卖点，对于安东尼奥而言是一个良好的创作环境。

Leonardo da Vinci's room is interesting, and the residence of "Time and Space Gallery" is like a gallery that travels through time and space, allowing new technology fish to touch old times.

达芬奇的房间就有意思了，《时空画廊》这个居所就像一个穿越时空的画廊，让新技术鱼旧时光触碰。

In contrast, Hans Christian Andersen's room is full of innocence, and the Samsung TV becomes a painting that blends into the forest, immersively close to nature.

相比之下安徒生的房间就充满童真，三星电视变成了融入森林的画作，身临其境地贴近自然。

THE RESIDENCE DESIGN OF SONG HUIZONG, A BIG MAN, INCORPORATES SAMSUNG MICRO LED TECHNOLOGY, WHICH ALLOWS YOU TO IMMERSE YOURSELF IN HIS WORK "BAMBOO BIRD PICTURE".

宋徽宗这位大佬的住所设计融入了三星MICRO LED技术，可以沉浸式体验他的作品《竹禽图》。

There are also a variety of designs emerge endlessly, Samsung TV Fish Homestay unites to create an inspiration home, cross-district participation in this "spring light tour"!

还有各式各样的设计层出不穷，三星电视鱼民宿联合，打造灵感之家，跨区参与这场“春光之旅”吧！

3.CHARACTER SETTING

The first time to cooperate with Samsung, the design style of this animation is collage style, interesting collage with text, can most intuitively express the meaning of the work, the information conveyed is also the most direct and direct, let's start this relaxing and enjoyable journey!

第一次与三星合作，本次动画的设计风格是拼贴风格，有趣的拼贴画配合文字，能够最直观表达作品含义，传递的信息也是最多最直接的，让我们开启这一趟轻松又愉快的旅程吧！

4.CAMERA VOICE DESIGN

With the tearing of the huge canvas, with the question of what the contemporary "home" of the art master looks like, one design draft after another comes into view, and the text expression is combined with the picture display, with a touch of seriousness in the funny.

随着巨大画布的撕裂，带着艺术大师当代的“家”长啥样的问题，一幅幅设计稿映入眼帘，文字表达结合图片展示，搞怪中带着一丝认真。

5.SPECIAL EFFECTS

6.SPECIAL EFFECTS

7.ON SITE

8.HD WALLPAPERS

—SCRIPTWRITER /编剧&策划

SHANRU

—CONCEPTION /元素设计

—ORIGINALPAINTER/原画师

PEACE

—MIDDLEPICTURE /中间画

WANGYUN

—SCENE TEACHER /场景师

WANGYUN

—COLOR SETTING /色定

TONG YU

—DIRECTOR /导演

SUNCONG XIE

—PRODUCTION /制片

LIJUAN ZHUANG

—ANIMATOR /动画师

M YONG LIUHONG

—SPECIAL EFFECT /特效师

M PENG WANG

—CHECKER /动检师

WEIDONG ZHA M

—EDITING /剪辑

YAOZHOU YU

—SYNTHESIS /合成

ZHEYULIN

—SOUND&MIX /音效/混录/录音

ZHEQI MA

—MUSIC /选曲

HAIQUAN LU

—VOICE ACTOR /配音演员

DAYYINPEIYIN MIAOYINGPEIYIN

9.UGLY INTRODUCTION

中国蕞丑的一家MG动画公司——（UGLY），专门服务国内广告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作过程中以耿直、宅心仁厚的特点深受合作伙伴的热捧及引荐，迅速在业界打开名声。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，（上海、厦门）拥有在职技术性专业人才97位，全国居家办公370多位；运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，服务1148个项目准时交付率高达92.9%，每月可以同步进行近 50 条MG动画生产线，服务的品牌项目既有众多耳熟能详的大品牌也有初创及小众品牌，属于名副其实的动画代理源头厂家。

Since its establishment in 2014, UGLY (In Shanghai andXiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works.The on-time delivery rate of more than1148 projectshas reached92.9%, and nearly50 MGMotion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文单词UGLY（丑英译），公司Slogan“丑从未如此艺术”，现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号，提到国内MG动画基地，你会想起安戈力。

UGLYis named after the English word UGLY (Ugly English translation). The company Slogan "Ugly has never been so artistic". Now the industry's evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

©UGLY安戈力

此文如需转载刊用请注明来源公众号安戈力

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