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《摩托罗拉X哈啰》实拍结合动画——安戈力文化

交通运输| 佳片精选 |产品宣传片

—Client/出品方

哈啰电动车&MOTOROLA

—Project name & type/项目名称&类型

《摩托罗拉X哈啰》实拍结合动画宣传片

—Production House /制作方

UGLY/安戈力

—Production Date/产出时间

2022年12月25日

—Production cycle /制作周期

20days

1.BACKGROUNDPROJECT

Recently a new pair of CP to UGLY impressed, although this pair of CP are walking smart technology to, but according to the insider description, when the two of them meet to together will produce a wonderful chemical reaction. This is not, UGLY brings them to show you.

"Hello, all units, please pay attention, a Motorola on a motorcycle is coming to you."

最近一对新的CP给UGLY留下的深刻的印象，虽然这对CP都是走智能科技向的，但据内部人员描述，当它们两个相遇到一起的时候会产生奇妙的化学反应。这不，UGLY就把它们带来给大家看看。

“哈啰，各单位请注意，一位骑着摩托的摩托罗拉正在向你驶来。”

2.STORYBOARD

A magnetic phrase "Hellomoto", I do not know how many people's thoughts instantly back to the "golden age" of flip phone. What is surprising is that the designer has given the classic ringtone of Hello Electric and Motorola a new presentation in the smart era. We hope that the redefined "Hellomoto" will keep you happy in 2023.

一句魔性的【Hellomoto】，不知道让多少人一瞬间梦回到翻盖手机的“黄金年代”。让人意想不到的是，设计师让哈啰电动车和摩托罗拉的经典铃声，在智能时代有了全新的呈现方式，优秀的创意加上摩托本身性能的优势，一经发布，深受广大网友的喜欢。希望重新定义的【Hellomoto】能让各位 2023 持续快乐上头。

The first part, combined with the introduction of music cell phone ringing cell phone, wearing an actor a head item electric car headlights behind the one carrying the Motorola logo wings, followed by an actor riding a "Hello" motorcycle do strange behavior appeared, coupled with the current popular magic dance.

第一部分，结合音乐手机铃声引入出现手机，穿着演员一个头项电动车大灯的一个背后把背着摩托罗拉logo翅膀，接着一个骑着“哈啰”摩托的演员做着搞怪行为出现，加上目前流行的魔性舞蹈。

The second part, the chorus part with the magic dance plus the character's action and behind the animation pop-ups simply repeated to show "Hello" from multiple angles.

第二部分，副歌部分配合魔性舞蹈加人物的动作和背后动画弹幕简单重复出现多角度展示“哈啰”。

The third part, through the elements and words repeatedly appear to create a strong sense of space and visual impact, through the repeated appearance of elements to deepen the impression.

第三部分，通过元素和文字往复出现制造强空间感和视觉冲击，通过元素反复出现加深印象。

The fourth part, the repeated appearance of the chorus brainwashing part, and the end of the complete exposure of the "Hello".

第四部分，重复出现副歌洗脑部分，并结尾完整露出介绍“哈啰”。

3.CHARACTER SETTING

The overall video style is nostalgic in form, using the strong contrast of blue and red in the color of the characters and background, accurately capturing the aesthetics of contemporary youth, and allowing the product to meet the audience in an alternative magical brainwashing way.

整体视频风格偏怀旧形式呈现，在人物和背景的颜色方面运用了蓝红的强烈对比，准确的抓住的当代年轻人的审美，以另类魔性洗脑方式让产品与观众见面。

4.CAMERA VOICE DESIGN

The short film starts with a classic Motorola ringtone, and the actor representing Motorola, carrying a pair of black wings symbolizing the Motorola brand logo, and the actor representing Hello Electric Vehicle dance the motorcycle dance together in high spirits, during which the magic melody, repetitive lyrics and funny dance are used. It strives to leave a deeper impression on consumers.

短片以经典摩托罗拉铃声开头，代表摩托罗拉的演员，背着一对象征摩托罗拉品牌标志的黑色翅膀，与代表哈啰电动车的演员一起嗨跳摩托舞，期间用魔性的旋律，重复歌词和有趣的舞蹈，力求给观众留下更深刻的印象。

Character line draft and color display contrast effect

角色线稿与上色展示对比效果

The line drawing shows the effect separately

线稿图单独展示效果

Comparison of line draft and scene display

线稿与场景展示对比效果

5.SPECIAL EFFECTS
6.SPECIAL EFFECTS

7.ON SITE

8.HD WALLPAPERS

—SCRIPTWRITER/编剧&策划

ZHIMEI

—SPLIT MIRROR /分镜

DAXI

—CAMERAMAN /摄像师

XIYUE

—PROP MASTER /道具师

LINLIN HUANG

—CONCEPTION /元素设计

GUONA

—ORIGINALPAINTER/原画师

GUONA

—MIDDLEPICTURE /中间画

IGUONA

—SCENE TEACHER /场景师

IGUONA

—COLOR SETTING /色定

GUONA

—DIRECTOR /导演

SHUIZHI YIN / HAI QUAN LU

—PRODUCTION /制片

SISSI

—ANIMATOR /动画师

HONGHE / SHENGBAI CHEN / WENFENG CHEN

—SPECIAL EFFECT /特效师

HONGHE / SHENGBAI CHEN / /WENFENG CHEN

—CHECKER /动检师

SISSI M

—EDITING /剪辑

SHENGBAI CHEN / WENFENG CHEN

—SYNTHESIS /合成

SHENGBAI CHENWENFENG CHEN

—SOUND&MIX /音效/混录/录音

ZHIMEI

—MUSIC /原创音乐

ZHIMEI

9.UGLY INTRODUCTION

中国蕞丑的一家MG动画公司——（UGLY），专门服务国内广告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作过程中以耿直、宅心仁厚的特点深受合作伙伴的热捧及引荐，迅速在业界打开名声。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，（上海、厦门）拥有在职技术性专业人才97位，全国居家办公370多位；运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，服务1148个项目准时交付率高达92.9%，每月可以同步进行近 50 条MG动画生产线，服务的品牌项目既有众多耳熟能详的大品牌也有初创及小众品牌，属于名副其实的动画代理源头厂家。

Since its establishment in 2014, UGLY (In Shanghai andXiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works.The on-time delivery rate of more than1148 projectshas reached92.9%, and nearly50 MGMotion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文单词UGLY（丑英译），公司Slogan“丑从未如此艺术”，现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号，提到国内MG动画基地，你会想起安戈力。

UGLYis named after the English word UGLY (Ugly English translation). The company Slogan "Ugly has never been so artistic". Now the industry's evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

©UGLY安戈力

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