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—Client/出品方
字节跳动-抖音
—Project name & type/项目名称&类型
《抖音新春》定格动画
—Production House /制作方
UGLY/安戈力
—Production Date/产出时间
2023年02月02日
—Production cycle /制作周期
17 days
The Spring Festival is coming, and the New Year is very good! Tiktok will launch a super event during the Spring Festival - live broadcast of the Spring Festival, so that you can spend a happy and warm holiday with your family! Tiktok Spring Festival Live, Shen Teng and Ma Li also joined in, so that you can feel the most authentic and interesting New Year atmosphere at home. Come and enjoy the joy and warmth of the New Year!
春节将至，新年好礼多多！抖音将于新春期间推出超级盛典——新春直播，让你和家人一起度过一个欢乐、温馨的假期！抖音新春直播，沈腾、马丽也加入进来，让你在家也能感受到最地道、最好玩的新年气氛。快来参加吧，感受新年的喜庆和温暖！
Tiktok Spring Festival Live has invited many star guests and online celebrities to interact with users and send benefits through live broadcast, bringing a new entertainment feast for everyone. There are not only singing and dancing performances, game interaction and other program links, but also many welfare prizes waiting for you to get! Surprise, full of joy, can not be missed!
抖音新春直播邀请了众多明星嘉宾和网红达人，通过直播的形式与用户互动、送福利，为大家带来一场别开生面的娱乐盛宴。不仅有歌舞表演、游戏互动等节目环节，还有超多福利奖品等你来拿！惊喜连连，充满欢乐，不容错过！
The protagonist of the whole film is mainly a family in a family photo, and carries out the movement of the characters through the combination of the action of a single live shot.
全片主角以一张家庭合照中的一家人为主，通过实拍单张人物动作组合进行人物的运动。
The illustration part is drawn in the style of children's crayons. Does it remind you of your drawing in the same year? The color of the illustration elements is bold, which makes the audience feel like looking at the illustrations drawn by their children.
插画部分模仿儿童蜡笔画风格绘制，是否让你想起你同年在相片上的绘制呢？插画元素用色大胆，让观众仿佛再看自己家孩子绘制的插画。
A large number of single still-frame photos were taken in this short film. Through the cut-out of later PS and other software, the characters were cut out one by one, and then animated in AE. The overall effect of the animation was like freeze frame animation.
本次短片拍摄了大量的单张静帧照片，通过后期PS等软件的抠图，将人物一个个抠出图片，后再在AE中进行动画制作，动画整体效果像是定格动画。
Does this short film remind you of your family photo? No matter where you are, Tiktok Spring Festival live animation will bring you a warm home and joy of reunion. Let's celebrate the New Year and have a wonderful time together!
这次的短片是否让你想起自己的全家福呢？无论你身在何处，抖音新春直播动画都将带给你一份家的温暖和团聚的喜悦。让我们一起欢庆新年，共度美好时光！
中国蕞丑的一家MG动画公司——（UGLY），专门服务国内广告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作过程中以耿直、宅心仁厚的特点深受合作伙伴的热捧及引荐，迅速在业界打开名声。
UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.
©UGLY安戈力
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+ 8615060780280
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