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—Client/ 出品方
1.BACKGROUNDPROJECT
Yunuo is a French dairy brand and a yogurt brand of general mills. Yunuo is the second largest yogurt manufacturer in the world and has sales in more than 50 countries and regions. Yunuo brand was founded by sodiaal, the largest milk Association in France, in 1965. Its products are made of raw milk after 11 hours of natural fermentation without adding any gelatin components. It entered China in 2015.
优诺是一个法国乳制品品牌,是通用磨坊旗下酸奶品牌。优诺是全球第二大酸奶制造商,在50多个国家和地区均有销售,优诺品牌于1965年由法国最大的牛奶协会索地雅(Sodiaal)创立,产品以生鲜奶经11小时自然发酵而成,且不添加任何明胶类成分,2015年进入中国。
2.STORYBOARD
At the beginning of the film, there is a clove man popular science logo. Next to the logo, there is a cow eating grass (real cow shooting, matting and typesetting, dynamic frame drawing) screen subtitle [who will define a cup of high-quality milk].
片头出现丁香漫科普标识,标识边上有一只奶牛在吃草(实拍奶牛,抠图排版,动态抽帧)画面字幕【谁来定义一杯高品质牛奶】。
After moving to the right, the upper camera cow becomes in the lower left corner. In the middle of the screen is a screen, playing 1 large view of the cowshed, cutting 2 close-up views of the cow's face and the calf drinking milk.
右移后上镜奶牛变成在左下角,画面中间是一个屏幕,播放1牛棚大景,切2奶牛面部近景和小牛喝奶。
Capture several shots of calves drinking milk. After matting, the layout is in the middle of the picture, and the elements such as raw milk and forage in the container appear above.
捕捉牛犊的喝奶几个镜头,抠图后排版在画面中间,上方出现容器装着的生牛乳,草料等元素。
Draw a map and mark Yunuo's own pasture with a star on the map, with the coordinates of 37 ° 08'04 '' n 116 ° 39'36 '' e (Dezhou Victoria agriculture and animal husbandry Co., Ltd.).
绘制地图,并在地图上用一个星星标识出优诺自有牧场,标出坐标 37°08'04''N 116°39'36''E(德州市维多利亚农牧有限公司)。
3.TONE REFERENCE
Main tone: high brightness, high contrast.
主色调:高明度,高对比度。
Close up: highlight key points and avoid sundries
特写:突出重点、规避杂物。
4.CAMERA VOICE DESIGN
At the beginning of the animated film, there is a clove man popular science logo. Beside the logo, there is a cow eating grass. In the form of real shooting material + collage, it starts from the lens of a cow eating grass, and then inserts expert explanations, pasture commentators and brand representative commentators to show the good environment of the pasture and the hygiene and high quality of Yunuo milk.
动画片头出现丁香漫科普标识,标识边上有一只奶牛在吃草,以实拍素材+拼贴的表现形式,从一只奶牛吃草为主镜头切入,又插入专家讲解、牧场解说人介绍和品牌代表解说人讲解,展现牧场的良好环境和优诺奶质的卫生与高品质。
Comparison of line draft and scene display
线稿与场景展示对比效果
UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of92.6%.It can simultaneously carry out up to21MGanimation production lines every month
Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.
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