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《智竞未来》MG动画——安戈力文化

|

—Client/ 出品方

北方知识产权服务平台
—Project name & type/项目名称&类型
智竞未来MG动画
—Production House /制作方
UGLY/安戈力
—Production Date/产出时间
2022年4月20日
—Production cycle /制作周期

15days

1.BACKGROUNDPROJECT

We have entered a broad era of intellectual property. Everyone is the creator of intellectual property and has his own intellectual property. UGLYand northern intellectual property service platform to create a “Smart competition future”as the main body of the MG animation short film.
我们已经进入广泛知识产权时代,每个人都是智力成果的创作者,都拥有自己的知识产权。安戈力携手北方知识产权服务平台一起创作了以“智竞未来”为主体的MG动画短片。
2.STORYBOARD
The full text of the eight elements of the image of the disassembly, the use of various elements: logo shape elements, various shapes of the line waves, plus, wave points, circles, and so on, combined with the dynamic form of expression, showing the “Intelligent even the future”this subject. The curved lines represent the fluctuations of a person’s brainwaves, and the movement of the lines represents the convergence, dispersion, and convergence of a person.
全文将八大元素的象化表达拆解,运用各种元素:logo形状元素、各种形状的线条波浪、加号、波点、圆等,结合动态的表现形式,展现“智竟未来”这个主体。其中有弧度的线条代表一个人脑电波的浮动,代表着人,线的运动则代表着人的汇聚、分散、集合;整体的动效配合音乐节奏做动效。

The opening animation uses a kind of gradient color line color block, the movement around the screen creates a kind of mental thinking active feeling, a line represents many people’s mental thinking, the line color block represents the gathering of people, represents the enterprise, match “Knowledge, intelligence”, its color is the shape of Zhijing future Logo, is to leave an impression to the audience. The separated patches become four circles converging on a regularly distributed curve, which means that the link, the four circles are in competition, and the four circles collide, creating innovation, because new ideas come out of the competing collisions, and the curves move closer together, the whole image is similar to the feeling of cosmic stars, and also indicates the influence on the future. The curved surfaces and lines in the picture are diagonal movements, combining the word “Drive”to create a feeling similar to water movement, and also an active sense of mental thinking.

开篇动画使用了一种渐变色的线条色块,在画面四周的运动打造一种脑力思维的活跃感,一个线条代表许多人的脑力思维,线条色块代表人的聚集,代表企业,契合“知识、智力”,其色块是智竞未来Logo的形态,是为了给观众留下印象。脱离的色块变为四个圆汇聚在规则分布的曲线上,意味着链接,四个圆是竞争关系,四个元圆碰撞,产生创新,因为竞争碰撞中新的idea就会产生,曲线靠拢运动,整个画面类似于宇宙星体的感觉,也预示对未来的影响。画面中有弧度的面和线是对角运动,结合“驱动”这个词,营造一种类似水波运动的感觉,也是脑力思维的活跃感。
The Final Logo, plus sign element represents empowerment, undulating dense lines represent many people’s thinking activities, small box represents a one-stop operation platform, on behalf of the future there are more own and possible.

最后的落版Logo,加号元素代表赋能,起伏的密集线条代表许多人的思维活动,小方块代表一站式运营平台,代表未来有更多的未知性和可能性。

3.CHARACTER SETTING

Three circles, is consistent with the “Three carriers”, the use of semi-whirlpools and straight lines, is to increase the design of the screen, separate, separate circles, there are three services, on behalf of the three systems.

三个圆,是契合“三大载体”,采用半漩涡以及直线,是为了增加画面的设计感,画面分开,圆分开,出现三个服务,代表三大体系。

4.CAMERA VOICE DESIGN

The animation is divided into three sections. The First Section is A1 to A4, which introduces the eight elements (knowledge, intelligence, intelligence, building, convergence, linking,competition and innovation) . The Second Section is A5 to A7, which introduces our entire platform, building “Three carriers”support system, creating a one-stop operation platform for the overall role of the third plate is A8 to A9, the first two plates of the summary, and then A10 off the plate.

整个动画分为三大板块,第一板块是A1到A4介绍八大元素(知识、智力、智能、智造、汇聚、链接、竞争、创新);第二板块是A5到A7介绍我们整个平台,构建“三大载体”支撑体系,打造一站式运营平台的总作用,第三板块是A8到A9,对前面两个板块的总结,然后A10进行落版。


Comparison of line draft and scene display

线稿与场景展示对比效果


The line drawing shows the effect separately

线稿图单独展示效果


5.SPECIAL EFFECTS

6.SPECIAL EFFECTS

7
.ON SITE

8.HD WALLPAPERS

—SCRIPTWRITER /编剧&策划
XUELING WU
—SPLIT MIRROR /分镜
XIAOLIN ZHAO
—CONCEPTION /元素设计
JINJIN LIN/GUO NA
—ORIGINAL PAINTER /原画师
MA LIN
—MIDDLE PICTURE /中间画
JINJIN LIN/GUO NA
—SCENE TEACHER /场景师
MA LIN
—COLOR SETTING /色定
JINJIN LIN/GUO NA
—PRODUCTION /制片
XIAOLIN ZHAO
—ANIMATOR /动画师
MA LIN
—CHECKER /动检师
MA LIN
—SYNTHESIS /合成
MA LIN
—SOUND&MIX /音效/混录/录音
MU SI
—VOICE ACTOR /配音演员
MU SI

9.UGLY INTRODUCTION

国内很丑的一家公司,拥有独立IP安戈力(UGLY)形象,在业务上定位于国内MG动画制作生产工厂。取名于英文单词UGLY(丑的含义),公司Slogan“丑从未如此艺术”,展现安戈力作为艺术创作理念及核心,安戈力形象在IP授权、衍生产品合作极度受市场欢迎。

UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of92.6%.It can simultaneously carry out up to21MGanimation production lines every month

安戈力运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品,2014年成立至今服务600多个项目准时交付率高达92.6%,每个月能同步进行多达21条MG动画生产线

Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.

创立以来专注MG动画领域至今,影响力已经由厦门快速跨向北上广等城市,足迹也渐渐遍布世界各个角落。现业界的评价:MG动画=安戈力,安戈力=MG动画,已形成行业符号。
如果您想委托新作品、查看案例作品集,或者只是与我们讨论帮助您找到合适的艺术家来完成特定项目,或者兼职第二份工作加入我们创作,请告诉我们——我们很乐意听取您的意见。

—电话/微信:

+ 8615060780280

—官方抖音/新片场/站酷:

安戈力

—电子邮件/ QQ:

523638547@qq.com

—官方网站:

www.xmugly.com

—商务/培训/招聘/兼职/外协/联盟:

+ 8615060780280

- 来访地址 :

总部:厦门湖里华昌路125号联发东南天地A202

华东:上海市静安区铜仁路229号东海SOHO21楼2112室

上海市宝山区高境三邻桥体育文化园16号2楼

华北:北京市朝阳区十里堡路1号171幢平房330号

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