Jowaé - Louise & Irwin

Louise and Irwin have created a new film with Eddy for phyto-active skin brand Jowaé, shot by Devin Karringten. This poetic piece starts in a rocky, almost lunar setting. A woman seems to wake up dancing in the middle of this mysterious landscape. Like a plant that can’t live without moisture, she sets out in search of water. As she plays with her reflection in a puddle at the edge of a tropical forest a sudden noise startles her into jumping in. The further she advances into the thick vegetation and the more she fuses with the watery world, the more magical it feels and the more fluid her movements become. Beyond her unique skills in popping and waacking, the dancer Sonia Bel Hadj Brahim has been picked for her charisma and rare beauty. Her performance is reinforced by a soundtrack composed by Irwin, that brings together electronic stylings with traditional Korean instruments in a sound design that evokes the natural world.