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1.BACKGROUNDPROJECT
Under the guidance of the strategy of "diversified innovation", Reignwood Group launched a new energy vitamin beverage brand "Zhanma" in 2017, which is the first Private label of Huabin Fast-moving consumer goods group with independent intellectual property rights and independent research and development, production, sales and services. Warhorse responds to the construction of the "the Belt and Road" and takes the lead in entering the international market. It is not only a drink, but also a spiritual declaration of young people's positive and hard work.
在“多元化创新”战略指引下，华彬集团在2017年推出了全新能量型维生素饮料品牌“战马”，它是华彬快速消费品集团第一个拥有自主知识产权，第一个自主研发、生产、销售及服务的自有品牌。战马响应“一带一路”建设，率先走向国际市场，它不仅是一款饮料，更是年轻人积极向上、热血拼搏的精神宣言。
2.STORYBOARD
As the first battle horse of Energy drink focused on igniting the battle for young people, it has delivered the brand image of Chaoku to young people around sports, e-sports, cool music and other fields since its launch six years ago. Rich activities continue to provide energy for every love of young people.
作为专注于为年轻人点燃战力的能量饮料一战马，上市6年来，围绕体育、电竞、酷乐潮玩等领域，向年轻人传递了潮酷的品牌形象，丰富的活动持续为年轻人的每份热爱提供能量。
3.CHARACTER SETTING
Warhorse functional drinks are like warhorses on the battlefield, providing consumers with support for rapid energy recovery. We take the famous Chinese generals Zhao Yun, Yue Fei, Guo Daxia, and their horses as the main characters.
4.CAMERA VOICE DESIGN
The heroes in these stories overcame difficulties, broke the enemy's encirclement, and achieved victory through close cooperation with their horses at critical moments, demonstrating their courage and wisdom. The existence of war horses is not only a means of transportation, but also a symbol of hero image and strength.
这些故事中的英雄们在关键时刻通过与战马的紧密配合，克服困境，打破敌人的包围，取得了胜利，展现出他们的勇气和智慧。战马的存在不仅仅是一种交通工具，更是英雄形象中的象征和力量的象征。
Character line draft and color display contrast effect
角色线稿与上色展示对比效果
We use tough lines and a realistic color style to depict scenes and characters, making the overall picture appear simple yet full of details; In terms of animation production, some of the animation effects are completed frame by frame. Due to the large number of characters and animals appearing in the animation, we first create and bind a character, then design the animation effects, copy multiple characters, and arrange them reasonably in the scene. Combined with rapid mirror operation and motion blur, the painting presents a military posture without appearing dull and monotonous.
我们采用硬朗的线条与偏向写实的色彩风格去勾画场景与人物，画面整体看似朴素却又细节满满；在动画制作上部分动效采用逐帧完成，由于动画中出现人物动物很多，所以我们通过先制作绑定一个角色后并进行动效设计后，复制多个角色在场景中合理排布，结合快速运镜加运动模糊，使画面呈现了千军万马之姿，又不会显得呆板单调。
Warhorse functional drinks are like loyal warhorses, working closely with consumers to help them overcome difficulties and challenges in daily life and achieve victory. It is an indispensable companion in modern fast-paced life, bringing strength and motivation, allowing people to demonstrate bravery and determination in various scenarios.
战马功能饮料就像是一匹忠实的战马，与消费者紧密配合，帮助他们在日常生活中克服困难和挑战，取得胜利。它是现代快节奏生活中不可或缺的伙伴，带来力量和动力，让人们在各种场景中展现出英勇和决心。
The line drawing shows the effect separately
线稿图单独展示效果
Comparison of line draft and scene display
线稿与场景展示对比效果
5.SPECIAL EFFECTS
6.SPECIAL EFFECTS
7.ON SITE
8.HD WALLPAPERS
9.UGLY INTRODUCTION
中国蕞丑的一家MG动画公司——（UGLY），专门服务国内广告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作过程中以耿直、宅心仁厚的特点深受合作伙伴的热捧及引荐，迅速在业界打开名声。
UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.
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