《万科金色家园》实拍结合动画—剪化影视

01BACKGROUND

Red, orange, yellow, green, dotted with stars, began to embellish this spring, telling us that the footsteps of summer are coming quietly. The cycle of life makes people want to take a breath and escape from this troubled world. No, UGLY has joined hands with Vanke Golden Home to create a relaxed and happy home for everyone, allowing you to enjoy the beauty of vacation in your home. Remember, take your time, and live.

红、橙、黄、绿，星星点点，开始点缀这个春天，告诉我们，夏天的脚步也正在悄然而至。周而复始的生活，让人不禁想喘口气，逃离这个纷扰的世界。这不，Simplicity携手万科金色家园，为大家打造了轻松、愉快的家园，让你在家园中畅享假期的美好。记得，花点时间，去生活。

02STORYBOARD

Home - the most intuitive feeling is comfort and warmth, you can be free and do whatever you want. Secondly, it is convenience, the things you need and the food you want to eat are within easy reach. In modern society, home is more like a safe haven, giving people the relaxation of body and mind and the pleasure of the five senses.

家——给人最直观的感受就是舒适和温暖，可以自由自在，做任何想做的事。其次，就是便捷，需要的东西，想吃的美食，在咫尺之间就能触及。在现代社会里，家更像是一个避风港，给人身心的放松以及五感的愉悦体验。

花点时间，去生活。这是万科金色家园想要传递给大众的生活理念。跟随拟人化的小花以及绿子的视角，我们一同游历了万科金色家园的周边特色配套设施打卡，有商圈、有电影院、有公园......小花肚子饿了，旁边就有美食店，心情不好就看场电影，其实，生活就是这样，不开心了，就要哄着。

03TELL A PLAY

In life, of course, there are friends! The fresh and refined little flower turns into Luzi's best friend. Using fresh and lovely elements, the concept of "spend some time and live" is perfectly revealed. Why don't you call your friends to join Xiaohua and this weekend? Green child's journey!

生活里少不了的，当然有小伙伴啦！清新脱俗的小花，化作绿子最好的朋友，利用清新、可爱的元素，将“花点时间，去生活”的理念，完美流露出来，不如这个周末，就叫上小伙伴一同加入小花和绿子的旅途吧！

04CAMERA VOICEDESIGN

This film is produced in the form of real shooting combined with animation. Through the lens of anthropomorphic flowers and green children, we can experience the comfort and pleasure of Vanke Golden Home together. The combination of animation adds a touch of bright color to the film, embellishes the living space of Vanke, and lights up ordinary and ordinary life.

本次的影片是以实拍结合动画的形式来制作，通过拟人化的小花与绿子的镜头，一同领略万科金色家园的舒适与愉悦。动画的结合，给影片增添了一抹亮丽的色彩，点缀了万科生活空间，点亮了平凡、普通的生活。

Character line draft and color display contrast effect

角色线稿与上色展示对比效果

The line drawing shows the effect separately

线稿图单独展示效果

Comparison of line draft and scene display

线稿与场景展示对比效果

05SPECIAL EFFECTS

06SPECIAL EFFECTS

07ON SITE

08WALLPAPERS

剪化想法

剪化影视公司是由原始知名品牌UGLY和原始影视实时制作团队组成的独立制作团队，主要专注于实时客户项目，以便UGLY和Simplification可以各自带头。自2014年成立以来，剪化影视已经为北京，上海，广州等各行各业的领先企业提供服务，并逐渐在业界崭露头角并获得认可。简化了公司的核心价值观，消除了繁琐而平庸的宣传方法，以简化客户的复杂性，突出突破品牌影响力的亮点，并帮助客户在世界各个角落的品牌形象。

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