毛茸茸治愈系可爱动画！全球生物制药公司Insmed宣传动画Unbreakable

当品控不合格时，毛绒玩具兔子为了拯救自己，开始踏上寻找治疗方法的旅途。一次又一次的失败之后，它在一条毛线的引领下，投入了一家玩具维修店老板的怀抱。

这则温馨的小动画，其实是全球生物制药公司Insmed的一则宣传动画，其内容非常巧妙的隐喻了患者求医问药过程的艰辛，无声的传递出了品牌的愿景。在国内广告中，其实比较少见这样的隐喻表达。

“Unbreakable” is the story of Barbara the Bunny. When she begins to persistently cough, “Quality Control” at the toy factory labels her “defective,” and so her search for treatment begins. She goes from shop to shop to no avail, until she discovers a loose string of yarn that takes her on a magical journey across town and into the arms of a toy repair shop owner.

Credits

Advertising Agency:

Area 23, USA

Production Company:

Roof Studio

Director:

Guto Terni

Date:

January, 2021