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《三得利开屏》实拍结合动画——安戈力文化

食品饮料| 佳片精选 |网络广告

—Client / 出品方

SUNYORY三得利

—Project name & type/项目名称&类型

三得利开屏实拍结合动画

—Production House / 制作方

UGLY/安戈力

—Production Date/产出时间

2024年5月18日

—Production cycle / 制作周期

15 days

1. BACKGROUND PROJECT

In this fast-paced era, everyone is seeking their own small joys in life and needs little surprises to brighten up their daily routines. The Suntory brand has always been committed to delivering high-quality products and services. This time, we're launching a creative campaign called "Suntory Serendipity." We hope to add unexpected joy to your life through a series of delightful stories.

在这个快节奏的时代，每个人都在追寻那份属于自己的小确幸，都需要一点小小的惊喜来点亮平凡的生活。三得利品牌一直致力于为消费者带来高品质的产品和服务。这次，特别推出了一场名为“逢三得利”的创意活动。希望通过一系列妙趣横生的故事，给您的生活增添一份不期而遇的惊喜。

2. STORYBOARD

To better convey this surprise, Suntory has produced a live-action and animation hybrid short film. The film is divided into three chapters: "The University Student," "The Office Worker," and "The Traveler." Each chapter uniquely portrays those serendipitous moments that make life special.

为了更好地传达这份惊喜，三得利精心打造了一部实拍结合动画的创意短片。这部短片分为三个篇章--《大学生篇》《上班族篇》以及《出游人篇》每一个篇章都以一种独特的方式展现了生活中不经意间的美好瞬间。

The entire film follows an ordinary person having a surprising encounter with Suntory at some point during their day. "The University Student" tells the story of a tired female student who encounters trouble at the subway turnstile but unexpectedly receives a Suntory coupon, setting off on an unexpected adventure. "The Office Worker" features a busy white-collar man who faces minor setbacks at work but finds temporary escape from reality thanks to a coupon. The final chapter, "The Traveler," is about a woman about to embark on a journey who experiences a small mishap in the subway car but is then blessed with good luck, brightening her day.

整个片子都是通过生活中的一个平凡人物在一天某个时刻与三得利的奇妙邂逅，其中《大学生篇》讲述了一个疲惫的女大学生在地铁闸机处遇到了麻烦，却意外收获了三得利的优惠券，从而开启了一段意想不到的奇妙旅程。而《上班族篇》讲的是一位忙碌的白领男士在工作中遭遇小挫折，却因一张优惠券而得到了短暂的逃离现实的机会。短片中最后的《出游人篇》则是讲述一位即将踏上旅途的女士，在地铁车厢的小小意外之后，同样被幸运之神眷顾，迎来了一天的好心情。

3. CHARACTER SETTING

Through a combination of live-action and animation, the film authentically captures each character's emotional changes. Hand-drawn illustrations create a dreamlike visual effect intertwined with reality. Quick push-ins, sliding zooms, and slow-motion techniques enhance the narrative tension, making each scene more vivid and engaging. The use of animation for the vending machine and swirling ribbons adds whimsy and emphasizes the characters' delight upon discovering the coupons.

通过实拍结合动画相结合的手法，真实地捕捉了每一个角色的情感变化，同时手绘插画营造出一种梦幻与现实交织的视觉效果。并且通过快速前推的滑动变焦、整体升格等镜头技巧，增强了故事的张力，让每个场景更加生动有趣，也利用A技术实现了创意转场，加上动画化的冰柜和飞舞的彩条不仅增添了趣味性，也强调了主角们发现优惠券时的惊喜之情。

4. CAMERA VOICE DESIGN

Whether seeking solace amidst busy studies, finding a moment's respite from intense work, or adding fun to a pleasant trip, Suntory is there by your side, bringing you simple yet wonderful moments. "Suntory Serendipity" — let's embrace every surprise life has to offer together! Whether it's finding comfort in your studies, taking a breather from work, or adding fun to your travels, Suntory is here to share those simple and beautiful moments with you. "Suntory Serendipity" — let's welcome every surprise in life!

无论是在忙碌的学习中寻找一丝慰籍，还是在紧张的工作中寻找片刻放松，亦或是在愉快的旅途中增添一份乐趣，三得利都愿意陪伴在您的身边，为您带来那些简单而又美好的时刻。"逢三得利"，让我们一起迎接生活中的每一份惊喜吧!无论是在忙碌的学习中寻找一些慰藉，还是在紧张的工作中寻找片刻放松，亦或是在愉快的旅途中增添一份乐趣，三得利都愿意陪伴在您的身边，为您带来那些简单而又美好的时刻。"逢三得利"，让我们一起迎接生活中的每一份惊喜吧!

Character line draft and color display contrast effect

角色线稿与上色展示对比效果

The line drawing shows the effect separately

场景图单独展示效果

Comparison of line draft and scene display

线稿与场景展示对比效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—SCRIPTWRITER /编剧&策划

DUILIUCENG

—CONCEPTION /元素设计

DOUBO

—ORIGINALPAINTER /原画师

LANHANYUE

—SCENE TEACHER /场景师

DOUBO

—COLOR SETTING /色定

ZUOSHAN

—DIRECTOR /导演

TIANHAN WANG

—PRODUCTION /制片

ZUOSHAN

—ANIMATOR /动画师

MINGHUI ZHOU

—SPECIAL EFFECT /特效师

MINGHUI ZHOU

—CHECKER /动检师

—EDITING /剪辑

CHANGDUANZHEN

—SYNTHESIS /合成

ZHEYU LIN

9. UGLY INTRODUCTION

中国蕞丑的一家MG动画公司——（UGLY），专门服务国内广告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作过程中以耿直、宅心仁厚的特点深受合作伙伴的热捧及引荐，迅速在业界打开名声。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，（上海、厦门）拥有在职技术性专业人才97位，全国居家办公370多位；运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，服务1148个项目准时交付率高达92.9%，每月可以同步进行近 50 条MG动画生产线，服务的品牌项目既有众多耳熟能详的大品牌也有初创及小众品牌，属于名副其实的动画代理源头厂家。

Since its establishment in 2014, UGLY (In Shanghai and Xiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works .The on-time delivery rate of more than 1148 projects has reached 92.9%, and nearly 50 MG Motion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文单词UGLY（丑英译），公司Slogan“丑从未如此艺术”，现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号，提到国内MG动画基地，你会想起安戈力。

UGLY is named after the English word UGLY (Ugly English translation). The company Slogan "Ugly has never been so artistic". Now the industry's evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

©UGLY安戈力

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