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《宫酪逐帧》逐帧结合实拍——安戈力文化

互联网| 佳片精选 |网络广告

—Client/出品方

伊利

—Project name & type/项目名称&类型

《宫酪逐帧》逐帧结合实拍

—Production House /制作方

UGLY/安戈力

—Production Date/产出时间

2023年07月15日

—Production cycle /制作周期

25 days

1.BACKGROUNDPROJECT

Yili Palace cheese adheres to traditional ancient craftsmanship, and each bite exudes the sediment of history. Once opened, it is as tender as curd; Once dug, it is as tender as ice; A sip, tender to the tip of the heart. It is not only a yogurt, but also a historical aftertaste. Tasting the Yili Palace cheese is like crossing time and being in the palace for thousands of years.

伊利宫酪秉承传统古法工艺，每一口都散发着历史的沉淀。一开，嫩如凝脂；一挖，清嫩如冻；一抿，嫩到心尖。它不仅是一款酸奶，更是一段历史的回味。品尝伊利宫酪，仿佛穿越时光，置身于千年的宫廷之中。

2.STORYBOARD

Yili Palace cheese is closely linked to traditional Chinese culture. Its taste is tender and smooth, just like a "tender" secret recipe sent by a young lady from the Tang Palace. While appreciating traditional Chinese culture, you can also feel the profound heritage of Chinese history.

伊利宫酪与中华传统文化紧密相连。它的口感嫩滑，宛如唐宫小仕女送上的一份“嫩”秘籍。在欣赏中国传统文化的同时，你还能感受到中华历史的深厚底蕴。

3.CHARACTER SETTING

In reality, dancers "resurrect" the terracotta figurines into ancient and lively Tang palace ladies. In the short film, the designer also popularized the design of the maidservants portrayed by real-life dancers, showcasing another style of them.

现实中舞者将陶俑“复活”成古灵精怪又活泼可爱的唐宫仕女们，设计师在短片中又将现实舞者演绎的侍女就行卡通化设计，展现了她们的又一种风采。

4.CAMERA VOICE DESIGN

In this short film, we were mainly responsible for drawing the frame by frame animation part, and designing the actions based on the connection between the cartoon character design and the actual shot. We successfully achieved the design of the maids running from one frame to another, and transitioning from animation to reality.

在本次短片中，我们主要负责了逐帧动画部分的绘制，根据卡通人设与实拍镜头的的衔接进行动作设计，成功实现了侍女们从一个画框跑到另一个画框，从动画进入现实的设计。

Yili Palace Cheese has always adhered to the spirit of craftsmanship, adhered to quality, and continuously innovated. It not only perfectly combines tradition with modernity, but also gains unanimous recognition from consumers for its excellent quality. Every bottle of palace cheese is a commitment to quality and a pet for your mouth. Let's taste Yili Palace cheese together, feel the tender and smooth taste, and immerse ourselves in the charm of Chinese culture. Not just a yogurt, but also a cultural inheritance. Choose Yili Palace Cheese and enjoy both taste and quality!

伊利宫酪一直秉承匠心精神，坚守品质，不断创新。它不仅将传统与现代完美结合，还以其卓越的品质获得了消费者的一致认可。每一瓶宫酪都是对品质的承诺，对你口腔的一份宠爱。让我们一起品味伊利宫酪，感受嫩滑的口感，沉浸在中华文化的魅力中。不仅仅是一款酸奶，更是一段文化的传承。选择伊利宫酪，选择品味和品质的双重享受！

Character line draft and color display contrast effect

角色线稿与上色展示对比效果

The line drawing shows the effect separately

线稿图单独展示效果

Comparison of line draft and scene display

线稿与场景展示对比效果

5.SPECIAL EFFECTS

6.SPECIAL EFFECTS

7.ON SITE

8.HD WALLPAPERS

—SCRIPTWRITER /编剧&策划

GOODIDEA

—STORYBOARD /分镜

MEME

—CONCEPTION /元素设计

WANGYUN

—ORIGINALPAINTER/原画师

WANGYUN

—MIDDLEPICTURE /中间画

LEGUANCHEN/ZEQIMA

JINGWEILIU/J-Hee

—SCENE TEACHER /场景师

XUEYINGJIA/WANGYUN

—DIRECTOR /导演

ASIBATIAN

—PRODUCTION /制片

LIJUAN ZHUANG/JIANYULIU

—ANIMATOR /动画师

JIAXUWANG/MINGHUIZHOU

—SPECIAL EFFECT /特效师

MINGHUIZHOU

—CHECKER /动检师

MINGHUIZHOU

—SYNTHESIS /合成

MINGHUIZHOU

9.UGLY INTRODUCTION

中国蕞丑的一家MG动画公司——安戈力（UGLY），专门服务国内广告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作过程中以耿直、宅心仁厚的特点深受合作伙伴的热捧及引荐，迅速在业界打开名声。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，安戈力（上海、厦门）拥有在职技术性专业人才97位，全国居家办公370多位；运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，服务1148个项目准时交付率高达92.9%，每月可以同步进行近 50 条MG动画生产线，服务的品牌项目既有众多耳熟能详的大品牌也有初创及小众品牌，属于名副其实的动画代理源头厂家。

Since its establishment in 2014, UGLY (In Shanghai andXiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works.The on-time delivery rate of more than1148 projectshas reached92.9%, and nearly50 MGMotion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文单词UGLY（丑英译），公司Slogan“丑从未如此艺术”，现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号，提到国内MG动画基地，你会想起安戈力。

UGLYis named after the English word UGLY (Ugly English translation). The company Slogan "Ugly has never been so artistic". Now the industry's evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

©UGLY安戈力

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