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1.BACKGROUNDPROJECT
On the eve of the Chinese New Year, Audi launched the new model Audi RS Q e-tron! This electric hybrid SUV has powerful power performance and forward-looking electric technology, which is an incredible combination of racetrack driving experience and environmental awareness.
在中国新年来临之际，奥迪推出新车型Audi RS Q e-tron!这款电动混合SUV拥有强大的动力性能和前瞻性的电动技术，令人难以置信的结合了赛道般的驾驶体验和环保意识。
2.STORYBOARD
In this short film, we will see that the live shot of Audi's new car is combined with the old-style animation to create a sense of reality and virtual intersection. It seems that the racing car has passed through the tunnel of reality and come to the virtual animation world.
Today, we will feel the charm of Audi again in the world of animation.
本次短片我们会看到奥迪新车的实拍镜头与做旧复古风格动画相结合，营造出一种现实与虚拟交错的感觉。仿佛赛车已经穿越了现实的隧道，来到到了虚拟的动画世界。
今天，我们将在动画的世界里，再次感受到奥迪的魅力。
3.CHARACTER SETTING
The short film takes Audi RS Q e-tron, the new model of Audi, as the main character, combined with the elements of the Year of the Rabbit, and Audi presents their New Year wishes to everyone.
短片以实拍奥迪新车型Audi RS Q e-tron为主角，结合兔年新年元素，奥迪为大家献上他们的新年祝福。
4.CAMERA VOICE DESIGN
This short film is made in collage style. The picture is exquisite and smooth, and the car and animation are perfectly integrated. At the same time, the short film elements are also very Chinese New Year, including rabbits, lanterns, koi and paper fans.
这部短片采用拼贴风风格制作，画面精致流畅，将汽车与动画完美融合，同时，短片元素也极具中国新年感，有兔子、灯笼、锦鲤还有纸扇等。
The color of the picture is mainly black gray and dark red, combined with the cheerful background music. The overall picture is low-key but does not lose the flavor of the New Year.
画面色彩以汽车外表颜色黑灰色与暗红色为主，结合欢快的背景音乐，整体画面低调却又不失新年气息。
At the beginning of the short film, there is a picture of the car passing through the clouds, with the implication of "flying into the sky", as well as a variety of pictures such as "carp body", "full of European spirit", "get what you wish", "good luck ahead", "wish fulfillment", etc., combined with words, expressing Audi's good wishes for Chinese customers in the New Year.
在短片开头汽车有穿过云霄的画面，有着”一飞冲天“的寓意，还有各种”锦鲤附体“”欧气满满‘“得偿所愿”“鸿运当头”“许愿实现”等画面结合文字，表达了奥迪对中国客户的美好新年祝福。
5.SPECIAL EFFECTS
6.SPECIAL EFFECTS
7.ON SITE
8.HD WALLPAPERS
9.UGLY INTRODUCTION
中国蕞丑的一家MG动画公司——安戈力（UGLY），专门服务国内广告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作过程中以耿直、宅心仁厚的特点深受合作伙伴的热捧及引荐，迅速在业界打开名声。
UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.
CNY新年贺岁
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