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《腾讯无障碍视频》三渲二动画——安戈力文化

互联网| 佳片精选 |公益广告

—Client/出品方

腾讯视频

—Project name & type/项目名称&类型

《腾讯无障碍视频》三渲二动画

—Production House /制作方

UGLY/安戈力

—Production Date/产出时间

2023年06月29日

—Production cycle /制作周期

7 days

1.BACKGROUNDPROJECT

Tencent Accessibility refers to Tencent providing accessible services and products to people with disabilities to help them better use Tencent's various online platforms and products.

腾讯无障碍是指腾讯公司为残障人士提供无障碍服务和产品，以帮助他们更好地使用腾讯的各种在线平台和产品。

2.STORYBOARD

The goal of accessibility design is to make these products and services more inclusive and accessible to all users, regardless of whether they have visual, auditory, motor, or cognitive impairments.

无障碍设计的目标是使这些产品和服务对所有用户都更加包容和易于访问，无论他们是否有视觉、听觉、运动或认知方面的障碍。

3.CHARACTER SETTING

We use a continuous extension of a line and match it with images and textual data to showcase Tencent's various achievements in the accessibility industry in recent years. The minimalist style is the characteristic of this short film.

我们运用一根线条不断地延伸并搭配图片与文字数据，展示了腾讯近些年为无障碍事业做出的种种成就，极简风格是本次短片的特色。

4.CAMERA VOICE DESIGN

We use C4D for 3D production to twist and transform the lines into various images, and use AE for shadow animation, adding realism to the image lines while also making the image less thin and displaying more content.

我们采用C4D进行三维制作将线条扭曲演变成各种形象，用AE做影子部分动画，给画面线条添加了真实感的同时，也使画面不会太单薄展示了更多的内容。

The significance of accessibility promotion lies in promoting social inclusiveness and equality, providing fair opportunities and rights for all. It not only reflects the progress and level of civilization of a society, but also brings innovation and competitive advantages to enterprises and organizations. Accessible design is not only an obligation, but also a respect and care for human society.

无障碍推广的意义在于促进社会的包容性和平等，为所有人提供公平的机会和权利。它不仅体现了一个社会的进步性和文明程度，也为企业和组织带来了创新和竞争优势。无障碍设计不仅仅是一种义务，更是一种对人类社会的尊重和关爱。

Character line draft and color display contrast effect

角色线稿与上色展示对比效果

The line drawing shows the effect separately

线稿图单独展示效果

Comparison of line draft and scene display

线稿与场景展示对比效果

5.SPECIAL EFFECTS

6.SPECIAL EFFECTS

7.ON SITE

8.HD WALLPAPERS

—SCRIPTWRITER /编剧&策划

Tencent

—STORYBOARD /分镜

FENGJIAXIN

—CONCEPTION /元素设计

FENGJIAXIN

—ORIGINALPAINTER/原画师

XIXI/JIACHENG

JIAXUEYING

—MIDDLEPICTURE /中间画

MAZEQI

—SCENE TEACHER /场景师

XIXI/JIACHENG

JIAXUEYING

—COLOR SETTING /色定

XIAOKAI

—DIRECTOR /导演

SHUIZHI YIN

—PRODUCTION /制片

JIANYULIU/RUOYUMA

—ANIMATOR /动画师

m/ZHOUMINGHUI

—SPECIAL EFFECT /特效师

PENGPENG/XIAOKAI

—CHECKER /动检师

—EDITING /剪辑

JIANYULIU

—SYNTHESIS /合成

JIANYULIU

—SOUND&MIX /音效/混录/录音

ZHANYUEXI

—VOICE ACTOR /配音演员

ZHONGCHENG

9.UGLY INTRODUCTION

中国蕞丑的一家MG动画公司——安戈力（UGLY），专门服务国内广告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作过程中以耿直、宅心仁厚的特点深受合作伙伴的热捧及引荐，迅速在业界打开名声。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，安戈力（上海、厦门）拥有在职技术性专业人才97位，全国居家办公370多位；运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，服务1148个项目准时交付率高达92.9%，每月可以同步进行近 50 条MG动画生产线，服务的品牌项目既有众多耳熟能详的大品牌也有初创及小众品牌，属于名副其实的动画代理源头厂家。

Since its establishment in 2014, UGLY (In Shanghai andXiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works.The on-time delivery rate of more than1148 projectshas reached92.9%, and nearly50 MGMotion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文单词UGLY（丑英译），公司Slogan“丑从未如此艺术”，现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号，提到国内MG动画基地，你会想起安戈力。

UGLYis named after the English word UGLY (Ugly English translation). The company Slogan "Ugly has never been so artistic". Now the industry's evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

©UGLY安戈力

此文如需转载刊用请注明来源公众号安戈力

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