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《宠物粮新品》实拍结合动画——剪化影视

|

—Client/ 客户
卡比宠物食品
—Project name & type/项目名称&类型
宠物粮新品
—Production House /制作方
UGLY/安戈力
—Production Date/产出时间
2022年7月14日
—Production cycle /制作周期
15days

01BACKGROUND

Pets are our most loyal and closest friends. In order to provide pets with better nutrition and energy, Kabi pet food has launched new products, which are "0" over-processed and rich in ingredient formulas. ", "Fresh" three major advantages, charging for pets and adding points to health.

宠物是我们最忠诚最亲密的朋友,为了给宠物们提供更好的营养、补充能量,卡比宠物粮推出新品,“0”过度加工并且含有丰富的食材配方,总结出“简”、“纯”、“鲜”三大优势,为爱宠充电,为健康加分。

02STORYBOARD

In order to highlight the cuteness and vitality of pets, the illustrator designed a black and white comic style opening based on the actual shooting. The cat saw the hand-painted fish that jumped out of the comic frame and was attracted, and jumped into the comic frame to catch it; the puppy When I saw the hand-painted delicious chicken legs, I wanted to lick my tongue. At this time, the illustration of the pet food packaging bag jumped out of the comic frame and transitioned to the real packaging. From this, I entered the theme and began to introduce this NewKirby pet food.

为了突出宠物的可爱与活力,插画师在实拍基础上设计了黑白漫画风格的开场,猫咪看到漫画框内跳出的手绘小鱼被吸引了注意,跳进漫画框内想抓住;小狗看到手绘的美味鸡腿也深处舌头想舔一舔,这时宠物粮的包装袋插画从漫画框中跳出,转场到真实的包装,由此进入主题,开始介绍这次的卡比宠物粮新品。

03TELL A PLAY

The product is designed with three contents of "simple", "pure" and "fresh" to summarize the advantages of this new product. Combined with the cute pet real shot and the design of the circular composition, the tonality of the film is more relaxed and lively, and the beneficial effects contained in pet food The addition of pet health is combined with the illustration design, which is more explanatory, simple and easy to understand, and the information is clear and clear without losing the sense of design.

产品设计了“简”“纯”“鲜”三个内容来概括这次新品的优势,结合上可爱的宠物实拍和圆形构图的设计使得影片调性更加轻松活泼,宠物粮中含有的有益宠物健康的添加配合上小图标插画,更具有说明性,简单易懂,信息清晰明了的同时又不失设计感。

04CAMERA VOICEDESIGN

The scene combines flat illustrations and real scenes, which not only directly reflects the liveliness and cuteness of pets and the deliciousness of pet food, but also adds interest to the picture. The main colors are green and orange, which are new pet food products, and the entire film is connected with an arc design. The design is rich in jumping dynamic and solid color transitions. match.

场景结合了平面的插画和现实场景实拍,既直观体现了宠物的活泼可爱和宠物粮的美味,又为画面增加了趣味性。主色调选择了宠物粮新品的绿色和橙色,以弧形设计串联整部影片,设计丰富有跳跃感的动态和纯色转场,字体选用了偏幼圆的字体,与整体可爱轻松的调性相吻合。

05SPECIAL EFFECTS

06SPECIAL EFFECTS

07ON SITE

08WALLPAPERS

—SCRIPTWRITER /编剧&策划
XIAO XUAN
—SPLIT MIRROR /分镜
XIAO XUAN
—CONCEPTION /元素设计
JIA WEN
—SCENE TEACHER /场景师
JIA WEN/ZHOU ZHOU
ZHAO TONG
—DIRECTOR /导演
BAI ZHI
—PRODUCTION /制片
YUXUAN CHEN
ZHENBIN ZHANG
—ANIMATOR /动画师
BAI LIANG
—EDITING /剪辑
BAI LIANG
—SYNTHESIS /合成
BAI LIANG
—SOUND&MIX /音效/混录/录音
BAI LIANG
—MUSIC /选曲
YUXUANCHEN


简化想法

剪化影视公司是由原始知名品牌UGLY和原始影视实时制作团队组成的独立制作团队,主要专注于实时客户项目,以便UGLY和Simplification可以各自带头。自2014年成立以来,剪化影视已经为北京,上海,广州等各行各业的领先企业提供服务,并逐渐在业界崭露头角并获得认可。简化了公司的核心价值观,消除了繁琐而平庸的宣传方法,以简化客户的复杂性,突出突破品牌影响力的亮点,并帮助客户在世界各个角落的品牌形象。


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