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Dongguan Vanke, as a leader in the Dongguan market, has been committed to providing high-quality products and services for cities and residents. In 2023, Dongguan Vanke ushered in an important milestone, namely the launch of the MG animation of "Dongguan Vanke IP", which showcased Dongguan Vanke's brand image and value proposition.
东莞万科，作为东莞市场的领导者，一直致力于为城市和居民提供优质的产品和服务。在2023年，东莞万科迎来了一个重要的里程碑，即推出了《东莞万科IP》的MG动画，展示了东莞万科的品牌形象和价值主张。
Using MG animation, Dongguan Vanke's multiple projects and services and the stories and concepts behind them are vividly presented.
采用了MG动画的手法，将东莞万科的多个项目和服务以及其背后的故事和理念生动地呈现出来。
The short film shows how Dongguan Vanke provides residents with a comfortable, convenient, intelligent and humanistic living environment, how it creates a warm, dynamic and responsible community atmosphere, and how it participates in urban renewal, improves urban quality and promotes sustainable urban development.
该短片分别展现了东莞万科如何为居民提供舒适、便捷、智能、人文的居住环境，如何打造有温度、有活力、有责任的社区氛围，以及如何参与城市更新、改善城市品质、促进城市可持续发展。
The warm pictures and explanations respectively show how Vanke Meiji provides owners with a convenient, comfortable, rich and interesting lifestyle.
温馨的画面加上解说分别展现了万科美好集如何为业主提供便捷、舒适、丰富、有趣的生活方式。
The community sharing function allows owners to publish or view shared information within their community on the platform, such as shared books, shared parking spaces, sharing tools, etc. Owners can easily borrow or lend their own idle items by scanning the code or making an appointment, so as to achieve the optimal use of resources and enhance the interaction and trust between neighbors.
社区共享功能，让业主可以在平台上发布或查看自己社区内的共享信息，如共享图书、共享停车位、共享工具等。业主可以通过扫码或预约的方式，方便地借用或出借自己的闲置物品，实现资源的优化利用，同时也增进了邻里之间的互动和信任。
Beautiful Community is a social platform specially created for owners, providing a variety of interesting community activities and topic discussions, such as reading clubs, sports meetings, parent-child activities, interest groups, etc. Owners can sign up for events they are interested in on the platform, or initiate activities they want to organize, and invite other owners to join. Owners can also express their own views and feelings on the platform, communicate and interact with other owners, and enhance mutual understanding and friendship.
美好社区是一个专为业主打造的社交平台，提供了各种有趣的社群活动和话题讨论，如读书会、运动会、亲子活动、兴趣小组等。业主可以在平台上报名参加自己感兴趣的活动，或者发起自己想要组织的活动，并邀请其他业主加入。业主还可以在平台上发表自己的观点和感受，与其他业主进行交流和互动，增进彼此的了解和友谊。
The short film uses cartoon-style characters and scene design, presenting scenes shared by the community in a humorous and witty way. At the same time, motion graphics and text descriptions are used to highlight the advantages and value of community sharing. On the picture, a combination of bright and warm colors is used to create a lively and friendly atmosphere.
短片采用了卡通风格的人物和场景设计，将社区共享的场景以幽默诙谐的方式呈现出来。同时，利用动态图形和文字说明，突出了社区共享的优势和价值。在画面上，运用了鲜艳和温暖的色彩搭配，营造出一种活泼和友好的氛围。
Vanke is a one-stop smart life platform for owners, which integrates multiple functional modules such as Vanke Service Home, Vanke Member, and Vanke Mall, providing owners with rich life rights, community activities, practical functions, points mall and other services. In 2023, what new features will Vanke Meiji add to make your life more convenient and comfortable? Let's take a look together!
万科为业主打造的一站式智慧生活平台，集合了万科服务家、万科会员、万科商城等多个功能模块，为业主提供了丰富的生活权益、社群活动、实用功能、积分商城等服务。在2023年，万科美好集又新增了哪些功能，让你的生活更便捷、更舒适呢？让我们一起来看看吧！
As the balls in the box roll down, the functions of Dongguan Vanke Meiji are also displayed one by one, let's follow the guidance of the balls and enter the world of Vanke Meiji together!
随着盒子里的小球滚落，东莞万科美好集的功能也一一得到展示，让我们跟随小球的引导，一起进入万科美好集的世界吧！
The line drawing shows the effect separately
线稿图单独展示效果
Comparison of line draft and scene display
线稿与场景展示对比效果
中国蕞丑的一家MG动画公司——（UGLY），专门服务国内广告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作过程中以耿直、宅心仁厚的特点深受合作伙伴的热捧及引荐，迅速在业界打开名声。
UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.
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