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《美林X丁香漫科普》MG动画——安戈力文化

医药保健| 佳片精选 |网络广告

—Client/ 客户

丁香医生

—Project name & type/项目名称&类型

美林X丁香漫科普拼贴动画

—Production House / 制作方

UGLY/安戈力

—Production Date/产出时间

2022年5月31日

—Production cycle / 制作周期

20days

1.BACKGROUNDPROJECT

As soon as the baby has a fever, the whole family will be in disorder. The baby is weak and sick. When the baby has a fever, the family will be in a hurry, trying folk prescriptions indiscriminately, and rushing to see a doctor in a long queue. Efficiency is life. How can the illness be delayed? Parents and relatives generally lack medical knowledge and do not understand the basic home care for fever!

宝宝一发烧，全家就乱套，宝宝体弱多病，发烧的时候，家里人手忙脚乱，土方偏方胡乱尝试，慌忙就医长队如云，效率就是生命，病情怎能耽误，父母亲属又普遍缺乏医疗常识，不懂基础的发烧居家护理又如何能行！

Now the gospel of parents is that doctor clove's simple and understandable popular science animation is coming. We express it in the form of animation, and use cartoon style to tell parents how to calmly deal with the sudden event of baby fever, and safely use antipyretic drugs paracetamol and ibuprofen, so that the baby can get through the illness comfortably! Let's listen to and watch Doctor clove's popular science animation and learn fever home care together!

现如今家长们的福音，丁香医生简单易懂的科普动画来啦，我们以动画形式来进行表达，通俗易懂地用卡通画风讲述家长们该如何从容应对宝宝发烧的突发事件，安全的使用退热药物对乙酰氨基酚、布洛芬，让宝宝舒舒服服的渡过病情！让我们随着丁香医生科普动画去听、去看、共同学习发烧居家护理吧！

2.STORYBOARD

Ibuprofen suspension drops (Merrill Lynch): specially designed for infants and young children, it is used to reduce fever, relieve mild headache, sore throat and toothache caused by cold and flu. When the baby has a fever, it will have changes in mental state, irritability, crying or depression. At this time, it usually indicates that the body temperature will be higher and higher, so it is necessary to use antipyretic drugs as appropriate. The animation gives a detailed description of how to use Merrill Lynch.When the baby suddenly has a fever and the family is in a hurry, it is not the best choice to rush to the hospital immediately. Parents can observe and care at home first.

So, what can we do to make the baby more comfortable?

布洛芬混悬滴剂（美林）：专为婴幼儿设计，用于婴幼儿的退热，缓解由于感冒、流感等引起的轻度头痛、咽痛及牙痛等，宝宝发烧时会出现精神状态的改变，烦躁、哭闹或者萎靡不振等，这时通常来说体温会越来越高，就需要酌情使用退热药物，动画对于如何使用美林进行了详细的说明。宝宝突然发烧，家人手忙脚乱，这时候，立刻冲去医院并不是最佳选择，爸妈们可以先在家观察护理。

那么，到底怎么做才能让宝宝更加舒服？

This animation style tells how parents can take care of their children at home when they have a fever. The animation adopts the style of cartoon hand drawing, and draws different shop scenes and characters with simple lines. The colors are comfortable, and the fun background music and just right sound effects add fun to the animation. A small amount of funny elements are added to form a visual conflict, which better resonates with Bao Ma and Bao PA!

本次动画讲述家长如何在宝宝发烧的情况下进行居家护理，动画采用漫画手绘风，用简约的线条绘制不同的店铺场景及人物，色调舒适，好玩的背景音乐及恰到好处的音效为动画增添乐趣，加入了少量搞笑元素，形成视觉冲突，更好的引起宝妈以及宝爸的共鸣！

3.CHARACTER SETTING、

In terms of character setting, it is mainly the children with comic hand-painted style. The designer designs the baby's mother and father with simple painting style. In terms of clothing details and scene depiction, it can be said that it fits the contemporary life, with comfortable colors, and can provide people with a better sense of substitution.

The animation uses the baby as the opening protagonist to attract attention. The baby suddenly has a fever and cries. The camera focuses on the baby. The camera pulls away. Bao's parents appear in front of the camera in a panic. The animation has comic exaggeration to show the principle of fever and the nursing work of Bao's parents, forming a sense of visual conflict and better resonating with users.

在人物的设定上，主要为漫画手绘风的宝宝，设计师以简约的画风设计宝宝着装，宝妈和宝爸，在服装细节上及场景的刻画，可说是贴合当代生活，色调舒适，能给人提供更好代入感。

动画选用宝宝作为开篇主角吸引视线，宝宝突然发烧，哇哇大哭，镜头聚焦在宝宝身上，镜头拉远，宝爸宝妈慌慌张张的依次从镜头前出现，动画带有漫画夸张的表现手法来展示发烧的原理和宝爸宝妈的护理工作，形成视觉冲突感，更好地引起用户共鸣。

4.CAMERA VOICE DESIGN

We used a concept of different space from water to water to make the transformation of old and new packaging.

一个动画的开篇是很重要的，是吸引人的关键。

The oldpackaging is on the water surface, and the new packaging is below the water surface, which gradually changes during the falling process. This creative idea is ingenious and has a visual aesthetic.

动画从宝宝突然发烧作开场，剧情和镜头随着宝宝发烧，宝爸宝妈的护理工作切换画面展示宝宝护理大作战的全过程。

Character line draft and color display contrast effect

角色线稿与上色展示对比效果

5.SPECIAL EFFECTS

6.SPECIAL EFFECTS

7.ON SITE

8.HD WALLPAPERS

—SCRIPTWRITER /编剧&策划

Dingxiang

—SPLIT MIRROR /分镜

Weldon Zha

—ORIGINAL PAINTER/原画师

Shengsheng Huijiu

Guona Lizi Lili Wangfei

JingjingGongcheng

—SCENE TEACHER /场景师

Shengsheng Huijiu

Guona Lizi Lili Wangfei

JingjingGongcheng

—COLOR SETTING 色定

Weldon Zha

—PRODUCTION /制片

Weldon Zha

—ANIMATOR /动画师

Jiaxu Shiguo

—CHECKER /动检师

—EDITING /剪辑

Shiguo

—SYNTHESIS /合成

Shiguo

—SOUND&MIX /音效/混录/录音

Cao

—VOICE ACTOR /配音演员

MUSI

9.UGLY INTRODUCTION

国内很丑的一家公司安戈力，拥有独立IP安戈力(UGLY)形象，在业务上定位于国内MG动画制作生产工厂。安戈力取名于英文单词UGLY（丑的含义），公司Slogan“丑从未如此艺术”，展现安戈力作为艺术创作理念及核心，安戈力形象在IP授权、衍生产品合作极度受市场欢迎。

UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of92.6%.It can simultaneously carry out up to21MGanimation production lines every month.

安戈力运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，2014年成立至今服务600多个项目准时交付率高达92.6%，每个月能同步进行多达21条MG动画生产线。

Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.

创立以来专注MG动画领域至今，影响力已经由厦门快速跨向北上广等城市，足迹也渐渐遍布世界各个角落。现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号。