Polaroid – an invention bordering on magic! In 1947, ingenious inventor Edwin Land made the impossible pos- sible: press, wait, ready! Polaroid revolutionised photography. After just a short wait, you're holding the snapshots in your hand. This jaunty camera has fascinated artists and photographers for over half a century and today, in the digital age, it quenches our desire for the unique, the real. Award-winning di- rector Peter Volkart unfolds the fabulous history of this cultural phenomenon in a playful montage of archive treasures, art photographs, amateur shots and commercials.
Peter Volkart | 52/77 min | Switzerland 2018 | German, English, Swiss-German | English & German subs
Festivals/Awards:
- Zurich Film Festival (World Premiere)
International Sales: info@magnetfilm.de I magnetfilm.de
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