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《百度文库世界大会》MG动画——安戈力文化-Dir cut

互联网| 佳片精选 |MG图形动画

—Client/出品方

百度文库

—Project name & type/项目名称&类型

《百度文库世界大会》MG动画

—Production House /制作方

UGLY/安戈力

—Production Date/产出时间

2024年11月12日

—Production cycle /制作周期

12 days

1. BACKGROUND PROJECT

As a one-stop AI content acquisition and creation platform, Baidu Wenku not only provides professional content query services, but also has strong AI creation capabilities. By integrating resources such as Learning Strong Country and Baidu Scholar, it has become a powerful assistant for users in learning, office, home education, and part-time earning.

作为一站式AI内容获取和创作平台，百度文库不仅提供专业的内容查询服务，还具备强大的AI创作能力，通过整合学习强国、百度学术等资源，成为用户在学习办公、家庭教育及兼职赚钱方面的得力助手。

Faced with the complexity and diversity of information demands in the digital age, Baidu Wenku has launched a new feature upgrade aimed at meeting personalized needs and providing more efficient knowledge acquisition and creation tools. These updates include optimized professional content queries, multimodal AI creation capabilities, and flexible 'free canvas', making knowledge and creative processing easier and more convenient. Experience the new features of Baidu Wenku now and embark on your journey of intelligent creation!

面对数字时代信息需求的复杂化和多样化，百度文库推出了全新功能升级，旨在满足个性化需求，提供更高效的知识获取和创作工具。这些更新包括优化的专业内容查询、多模态AI创作能力以及灵活的“自由画布”，让知识与创意的处理更加轻松便捷。立即体验百度文库的新功能，开启你的智能创作之旅吧！

2. STORYBOARD

This animation adopts a first person perspective, taking you to experience firsthand how to use Baidu Wenku's new features to solve real-life challenges. Whether worrying about an important job presentation PPT, seeking inspiration to prepare creative family education courses, or considering how to embark on a side career in your spare time, you can find solutions.

本次动画采用第一人称视角，带你亲身体验如何利用百度文库的新功能解决实际生活中的挑战。无论是为一份重要的工作述职PPT发愁，还是寻找灵感准备创意无限的家庭教育课程，亦或是考虑如何在业余时间开启副业之旅，你都能找到解决方案。

When you try to use Baidu Wenku's intelligent search box to enter keywords, you can instantly obtain rich professional information; With the help of AI creative assistants, writing copy, scripts, papers, and even science fiction novels has become effortless. Just a simple instruction, such as' help me write a copy of the Little Red Book restaurant check-in ', can quickly achieve satisfactory results. All of this makes the originally tedious tasks efficient and fast, and every day becomes more fulfilling and creative as a result. Explore the new features of Baidu Wenku immediately to make your life and work more comfortable.

当你尝试使用百度文库的智能搜索框输入关键词时，瞬间便能获取丰富的专业资料；而借助AI创作助手，撰写文案、脚本、论文甚至科幻小说都变得轻而易举。只需简单指令，例如“帮我写一条小红书餐厅打卡文案”，就能迅速获得满意的结果。这一切让原本繁琐的任务变得高效快捷，每一天也因此变得更加充实和富有创造力。立即探索百度文库的新功能，让你的生活和工作更加得心应手。

3. CHARACTER SETTING

The film adopts a modern and minimalist design style, with green as the main color tone, and uses rich green gradients to enhance the visual hierarchy, creating an atmosphere where technology and humanity coexist. The concise yet vivid visual elements not only reflect the efficiency of the product, but also demonstrate its affinity.

影片采用现代简约的设计风格，以绿色为主色调，并运用丰富的绿色渐变来增强视觉层次感，营造出一种科技感与人性化并存的氛围。简洁而不失生动的画面元素不仅体现了产品的高效性，也展示了其亲和力。

Through smooth animation transitions and delicate light and shadow effects, a futuristic and warm environment is created, allowing viewers to not only experience the convenience and beauty brought by technology, but also appreciate the meticulous care and user experience priority in product design during the viewing process. This carefully designed visual presentation makes the entire animation more captivating, effectively conveying the brand value and technological advantages of Baidu Wenku.

通过流畅的动画过渡和细腻的光影效果，创造出一个兼具未来感与温馨的环境，使观众在观看过程中不仅能感受到科技带来的便捷与美好，也能体会到产品设计中的细致关怀和用户体验优先的理念。这样精心设计的视觉呈现让整个动画更加引人入胜，有效地传达了百度文库的品牌价值和技术优势。

4. CAMERA VOICE DESIGN

The animation teacher uses smooth transitions and micro interactions, such as icons growing from small to large and text appearing word by word, to make information transmission more natural and smooth. At the same time, following the principles of central symmetry and thirds in composition, ensuring that each scene can both attract the audience's attention and effectively highlight key content.

动画老师通过运用平滑的过渡和微交互，如图标从小变大、文字逐字出现等手法，使得信息传递更为自然流畅。同时，遵循中心对称和三分法原则进行构图，确保每个场景既能吸引观众的目光，又能有效突出重点内容。

This display not only dynamically presents the functional operation process of Baidu Wenku, but also demonstrates practical cases, such as how to use intelligent search to quickly obtain information or use AI creative assistants to write copy, intuitively conveying the practicality and innovation of the product to users. This cleverly designed visual presentation enhances the attractiveness and expressiveness of the content, allowing users to have a deeper understanding of the new features and value of Baidu Wenku.

该展示不仅动态呈现了百度文库的功能操作流程，还结合实际案例演示，例如如何利用智能搜索快速获取资料或使用AI创作助手撰写文案，直观地向用户传达了产品的实用性和创新性。这种巧妙设计的视觉呈现方式，增强了内容的吸引力和表现力，让用户能够更加深刻地理解百度文库的新功能和价值所在。

Comparison of line draft and scene display

线稿与场景展示对比效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—SCRIPTWRITER /编剧&策划

BAIDU

—STORYBOARD /分镜

XIAOLIN ZHAO / JIANYU LIU

—CONCEPTION /元素设计

BOLIANG TANG

JIAXUAN ZHANG

YOUNA GUO

—ORIGINALPAINTER /原画师

BOLIANG TANG / JIAXUAN ZHANG / YOUNA GUO

—SCENE TEACHER /场景师

BOLIANG TANG / JIAXUAN ZHANG

YOUNA GUO / YUN WANG

—COLOR SETTING /色定

BOLIANG TANG LIJUAN ZHUANG

—DIRECTOR /导演

SHUIZHI YIN

—PRODUCTION /制片

XIAOLIN ZHAO

—ANIMATOR /动画师

JIAXU WANG / MINHUI ZHOU

BOQIANG ZHAO / XIANGFENG CAI

—SYNTHESIS /合成

MINHUI ZHOU

—SOUND&MIX /音效/混录/录音

YUEXI ZHAN

9. UGLY INTRODUCTION

中国蕞丑的一家MG动画公司——（UGLY），专门服务国内广告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作过程中以耿直、宅心仁厚的特点深受合作伙伴的热捧及引荐，迅速在业界打开名声。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，（上海、厦门）拥有在职技术性专业人才97位，全国居家办公370多位；运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，服务1148个项目准时交付率高达92.9%，每月可以同步进行近 50 条MG动画生产线，服务的品牌项目既有众多耳熟能详的大品牌也有初创及小众品牌，属于名副其实的动画代理源头厂家。

Since its establishment in 2014, UGLY (In Shanghai and Xiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works .The on-time delivery rate of more than 1148 projects has reached 92.9%, and nearly 50 MG Motion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文单词UGLY（丑英译），公司Slogan“丑从未如此艺术”，现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号，提到国内MG动画基地，你会想起安戈力。

UGLY is named after the English word UGLY (Ugly English translation). The company Slogan "Ugly has never been so artistic". Now the industry's evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

©UGLY安戈力

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