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《华为天生会画icon演绎》MG动画——安戈力文化

手机/相机| 佳片精选 |MG图形动画

—Client/出品方

华为

—Project name & type/项目名称&类型

《华为天生会画icon演绎》MG动画

—Production House /制作方

UGLY/安戈力

—Production Date/产出时间

2024年4月29日

—Production cycle /制作周期

3 days

1.BACKGROUNDPROJECT

In the wave of digital creativity, Huawei has once again launched its self-developed painting application - the Tianshenghui Painting APP - as an innovator. This application not only carries Huawei's profound understanding of technology and art, but also marks Huawei's new exploration in the integration of artificial intelligence and art.

在数字创意的浪潮中，华为再次以创新者的姿态，推出了自研绘画应用——天生会画APP。这款应用不仅承载着华为对科技与艺术的深刻理解，更标志着华为在人工智能与艺术融合领域的全新探索。

The birth of the "Born to Draw" app originated from Huawei's keen insight into the creative expression needs of modern people. In this fast-paced era, people are eager to find a simple and efficient way to transform their inner creativity and inspiration into visual works. Huawei, with its profound accumulation in AI technology, has created this application that can intelligently recognize, optimize, and generate exquisite paintings, making it easy for everyone to become a painting master.

天生会画APP的诞生，源于华为对现代人创意表达需求的敏锐洞察。在这个快节奏的时代，人们渴望找到一种简单而高效的方式，将内心的创意与灵感转化为视觉作品。华为凭借其在AI技术上的深厚积累，打造了这款能够智能识别、优化并生成精美画作的应用，让每个人都能轻松成为绘画大师。

In terms of core values, Tianshenghui Painting APP is committed to breaking the boundaries of traditional painting and allowing creativity to be unrestricted by skills. It is not just a tool, but also a platform that inspires creativity and unleashes potential. Empowered by AI technology, users can freely express their creativity and enjoy the joy and sense of achievement brought by painting here.

核心价值方面，天生会画APP致力于打破传统绘画的界限，让创意不受技能限制。它不仅仅是一款工具，更是一个激发创意、释放潜能的平台。通过AI技术的赋能，用户可以在这里尽情挥洒创意，享受绘画带来的乐趣与成就感。

2.STORYBOARD

The screen begins to appear, a colorful and vibrant scene. As the screen continues, the camera advances forward, presenting a continuous stream of images. A vivid work leaps onto the screen, while the surrounding frames gradually shrink inward. A continuous pen gradually appears at the top of the screen, allowing the audience's vision to finally focus on the pen. Subsequently, the icon of Huawei's "Born to Paint APP" slowly appears, symbolizing infinite creativity and the rebirth of painting

画面开始呈现，是一个五彩斑斓、充满生机的场景，随着画面的继续，镜头向前推进，出现不断的画面，一幅生动的作品跃然屏上，同时周围的画框开始逐渐向内收缩，画面顶部逐渐出现了一直笔，使观众的视野最终聚焦在笔上，随之，华为“天生会画APP”的icon的图标缓缓出现，寓意着创意无限，绘画新生。

3.CHARACTER SETTING

In terms of visual design, MG animation, which is born to draw apps, adopts a fresh and bright style, with bright color matching as the main color scheme, creating a relaxed and pleasant atmosphere. The element design in the animation is concise yet detailed, reflecting Huawei's pursuit of quality and meeting the aesthetic needs of modern people for simplicity and beauty.

在视觉设计上，天生会画APP的MG动画采用了清新明快的风格，色彩搭配以明亮色调为主，营造出一种轻松愉悦的氛围。动画中的元素设计简洁而不失细节，既体现了华为对品质的追求，也符合现代人对简约美的审美需求。

In terms of conceptual design, the app emphasizes the combination of creativity and freedom. Through the intelligent recognition and optimization of AI technology, users can freely express their creativity in applications without any restrictions. This design concept runs through the entire creative process of MG animation, making the animation works both technologically advanced and artistic.

概念设计方面，天生会画APP强调创意与自由的结合。通过AI技术的智能识别与优化，用户可以在应用中自由挥洒创意，不受任何限制。这种设计理念贯穿了整个MG动画的创作过程，使得动画作品既具有科技感又不失艺术气息。

4.CAMERA VOICE DESIGN

In terms of camera language, MG animation, which is born to draw apps, adopts rich camera switching and animation effects to enhance the attractiveness and expressiveness of the content.In terms of color matching, the animation is mainly dominated by bright tones, but at critical moments, the contrast between cool and warm tones is cleverly used to highlight emotional changes and plot twists. In terms of composition, animation emphasizes the sense of hierarchy and space in the picture, guiding the audience into the story context through clever layout and perspective switching.

在镜头语言上，天生会画APP的MG动画采用了丰富的镜头切换和动画效果，以增强内容的吸引力和表现力。色彩搭配方面，动画整体以明亮的色调为主，但在关键时刻会巧妙地运用冷暖色调的对比，以突出情感的变化和情节的转折。构图上，动画注重画面的层次感和空间感，通过巧妙的布局和视角切换，引导观众进入故事情境。

The line drawing shows the effect separately

线稿图单独展示效果

5.SPECIAL EFFECTS

6.SPECIAL EFFECTS

7.ON SITE

8.HD WALLPAPERS

—SCRIPTWRITER /编剧&策划

MINGJIANYAN

—STORYBOARD /分镜

MINGJIANYAN

—CONCEPTION /元素设计

SILI

—ORIGINALPAINTER/原画师

CAA

—SCENE TEACHER /场景师

CAA

—COLOR SETTING /色定

CAA

—DIRECTOR /导演

SHUIZHI YIN

—PRODUCTION /制片

JIANYULIU

—ANIMATOR /动画师

M/JIAXUWANG

—SPECIAL EFFECT /特效师

—CHECKER /动检师

—EDITING /剪辑

JIAXUWANG

—SYNTHESIS /合成

JIAXUWANG

9.UGLY INTRODUCTION

中国蕞丑的一家MG动画公司——（UGLY），专门服务国内广告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作过程中以耿直、宅心仁厚的特点深受合作伙伴的热捧及引荐，迅速在业界打开名声。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，（上海、厦门）拥有在职技术性专业人才97位，全国居家办公370多位；运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，服务1148个项目准时交付率高达92.9%，每月可以同步进行近 50 条MG动画生产线，服务的品牌项目既有众多耳熟能详的大品牌也有初创及小众品牌，属于名副其实的动画代理源头厂家。

Since its establishment in 2014, UGLY (In Shanghai andXiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works.The on-time delivery rate of more than1148 projectshas reached92.9%, and nearly50 MGMotion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文单词UGLY（丑英译），公司Slogan“丑从未如此艺术”，现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号，提到国内MG动画基地，你会想起安戈力。

UGLYis named after the English word UGLY (Ugly English translation). The company Slogan "Ugly has never been so artistic". Now the industry's evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

©UGLY安戈力

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