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《华信产品》MG动画——安戈力文化—Dir cut

信贷证券| 佳片精选 |MG图形动画

—Client/出品方

华信

—Project name & type/项目名称&类型

《华信产品》MG动画

—Production House /制作方

UGLY/安戈力

—Production Date/产出时间

2024年5月29日

—Production cycle /制作周期

14 days

1. BACKGROUND PROJECT

In today's global digital wave, Huaxin products have become shining stars in the field of operations and maintenance with their profound industry accumulation and innovative spirit. Since the release of the Digital Fujian Construction Plan in 2022, Huaxin has actively responded and is committed to building a physically decentralized, logically centralized, and resource sharing 1131 Digital Fujian Government Cloud Computing System. Faced with the challenges of a large government platform system, numerous devices, and complex operation and maintenance management, Huaxin has launched a revolutionary integrated operation and maintenance supervision platform, with proactive intervention and rapid response to needs as its core values, to ensure the continuous and stable operation of business and promote a new reform of operation and maintenance mode.

在数字化浪潮席卷全球的今天，华信产品以其深厚的行业积淀与创新精神，成为运维领域的璀璨明星。自2022年数字福建建设规划发布以来，华信便积极响应，致力于构建物理分散、逻辑集中、资源共享的1131数字福建政务云计算体系。面对政务平台体系庞大、设备众多、系统复杂的运维管理挑战，华信推出了革命性的一体化运维监管平台，以事前主动干预、快速响应需求为核心价值，保障业务持续稳定运行，推动运维模式的全新改革。

2. STORYBOARD

The story begins with the release of the construction plan for Digital Fujian, where the combination of a small ball and a triangle symbolizes the initiation of the plan and the depiction of the vision. As the camera advances, the emergence of three-dimensional pyramids represents the gradual construction of the 1131 digital Fujian government cloud computing system. However, the challenges of operation and maintenance management are like a bumpy road, with problems such as hidden risks, scattered data, and disorderly processes emerging one after another. At this moment, the integrated operation and maintenance supervision platform has descended like a savior, examining the business and system panorama from a holistic perspective, and providing agile, open, and ecological operation and maintenance systems to safeguard the government platform. With the help of the platform, hardware, cloud platform, software, and applications are like magic cubes endowed with life. They are perfectly integrated under the logo of Huaxin, jointly interpreting the miracle of operation and maintenance management. From global analysis to real-time perception, from intelligent warning to standardized and digitized operation and maintenance, the platform provides a solid support for the government platform with powerful functions.

故事从数字福建的建设规划发布开始，小球与三角形的组合象征着规划的启动与愿景的描绘。随着镜头的推进，一个个立体三棱锥的出现，代表着1131数字福建政务云计算体系的逐步构建。然而，运维管理的挑战如同崎岖的道路，风险潜伏、数据分散、流程无序等问题层出不穷。此时，一体化运维监管平台如救世主般降临，它从整体视角审视业务及系统全景，以敏捷、开放、生态化的运维体系，为政务平台保驾护航。在平台的助力下，硬件、云平台、软件与应用如同被赋予了生命的魔方，它们在华信的logo下完美融合，共同演绎着运维管理的奇迹。从全局分析到即时感知，从智能预警到运维规范化、数字化，平台以强大的功能为政务平台提供了坚实的后盾。

3. CHARACTER SETTING

This animation showcases the brand's tone - professional, innovative, and steady. We have adopted a combination of calm blue and vibrant orange, which not only reflects the calmness and rationality of technology, but also highlights the vitality and passion of the brand. In terms of style, we adopt a modern and minimalist animation style, presenting the complex operation and maintenance management process to the audience in an intuitive and understandable way through smooth lines and simple graphics. We focus on creating an atmosphere that combines a sense of technology and futurism. Through the clever use of light and shadow and the careful design of animation effects, the audience feels as if they are immersed in a digital world full of wisdom and vitality. In terms of camera language, we fully utilize techniques such as pushing, pulling, shaking, and shuttling, and guide the audience's gaze to every important node and detail through rich camera movements and transition effects. In terms of color matching, we focus on the combination and contrast of cool and warm tones, creating a tense yet vibrant atmosphere through the collision and fusion of colors. In terms of composition, we use a combination of multiple perspectives and compositions, from top-down to bottom-up, from distant to close-up. By switching between different perspectives and changing the composition, the audience can fully experience the charm and strength of Huaxin products.

在这个动画中展现了品牌的调性——专业、创新、稳健。我们采用了冷静的蓝色与活力的橙色相结合，既体现了科技感的冷静与理性，又彰显了品牌的活力与激情。在风格上，我们采用了现代简约的动画风格，通过流畅的线条与简洁的图形，将复杂的运维管理过程以直观、易懂的方式呈现给观众。氛围的营造上，我们注重营造一种科技感与未来感并存的氛围。通过光影的巧妙运用与动画效果的精心设计，让观众仿佛置身于一个充满智慧与活力的数字世界。在镜头语言上，我们充分运用了推拉、摇转、穿梭等手法，通过丰富的镜头运动与转场效果，将观众的视线引导至每一个重要的节点与细节。在色彩搭配上，我们注重冷暖色调的搭配与对比，通过色彩的碰撞与融合，营造出一种既紧张又充满活力的氛围。构图上，我们采用了多种视角与构图的组合，从俯视到仰视，从远景到近景，通过不同视角的切换与构图的变换，让观众能够全方位地感受到华信产品的魅力与实力。

4. CAMERA VOICE DESIGN

In terms of animation effects, we pay attention to the presentation of details and texture. Through delicate animation design and realistic light and shadow effects, every action and change is vividly portrayed. At the same time, we cleverly used symbolic and metaphorical techniques, such as the combination of small balls and Rubik's cubes, the transformation of lines and balls, etc., allowing the audience to appreciate the animation while also deeply understanding the core values and unique advantages of Huaxin products.

动画效果上，我们注重细节与质感的呈现。通过细腻的动画设计与逼真的光影效果，将每一个动作与变化都表现得淋漓尽致。同时，我们还巧妙地运用了象征与隐喻的手法，如小球与魔方的组合、线条与球的变换等，让观众在欣赏动画的同时，也能够深刻理解华信产品的核心价值与独特优势。

Character line draft and color display contrast effect

角色线稿与上色展示对比效果

Huaxin products, with their excellent performance and forward-looking concept, are leading a new trend in the field of operations and maintenance. In the future, we will continue to uphold the spirit of innovation and craftsmanship, providing stronger impetus and support for the efficient operation of digital government. Let's join hands and create a better digital future together!

华信产品以其卓越的性能与前瞻的理念，正在引领着运维领域的新风潮。在未来的日子里，我们将继续秉承创新精神与匠心品质，为数字政府的高效运行提供更加强大的动力与支持。让我们携手共进，共同创造更加美好的数字未来！

The line drawing shows the effect separately

线稿图单独展示效果

Comparison of line draft and scene display

线稿与场景展示对比效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—SCRIPTWRITER /编剧&策划

XIAO XUAN

—STORYBOARD /分镜

XIN CHEN

—ORIGINALPAINTER /原画师

LILI XIAO/YUN WANG

—SCENE TEACHER /场景师

YANGYANG/LIU YUAN

YUSHUANG MA

—COLOR SETTING /色定

YUN WANG

—DIRECTOR /导演

WEIDONG ZHA

—PRODUCTION /制片

WEIDONG ZHA

—ANIMATOR /动画师

WENFENG CHEN

MINHUI ZHOU

—CHECKER /动检师

WEIDONG ZHA

MINHUI ZHOU

—SYNTHESIS /合成

WEN FENG CHEN

—SOUND&MIX /音效/混录/录音

WENFENG CHEN

—MUSIC /选曲

WEIDONG ZHA

9. UGLY INTRODUCTION

中国蕞丑的一家MG动画公司——（UGLY），专门服务国内广告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作过程中以耿直、宅心仁厚的特点深受合作伙伴的热捧及引荐，迅速在业界打开名声。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，（上海、厦门）拥有在职技术性专业人才97位，全国居家办公370多位；运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，服务1148个项目准时交付率高达92.9%，每月可以同步进行近 50 条MG动画生产线，服务的品牌项目既有众多耳熟能详的大品牌也有初创及小众品牌，属于名副其实的动画代理源头厂家。

Since its establishment in 2014, UGLY (In Shanghai and Xiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works .The on-time delivery rate of more than 1148 projects has reached 92.9%, and nearly 50 MG Motion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文单词UGLY（丑英译），公司Slogan“丑从未如此艺术”，现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号，提到国内MG动画基地，你会想起安戈力。

UGLY is named after the English word UGLY (Ugly English translation). The company Slogan "Ugly has never been so artistic". Now the industry's evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

©UGLY安戈力

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