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《云白皮书》MG动画——安戈力文化—Dir cut

互联网| 佳片精选 |MG图形动画

—Client / 出品方

腾讯云

—Project name & type/项目名称&类型

《云白皮书》MG动画

—Production House / 制作方

UGLY/安戈力

—Production Date/产出时间

2024年7月23日

—Production cycle / 制作周期

15 day

1. BACKGROUND PROJECT

In today's world where the digital wave is sweeping across the globe, cloud computing has become a pivotal force in driving the transformation and upgrading of all industries, and we have witnessed the vigorous development and continuous maturation of the cloud computing market. However, as the market landscape evolves, customer needs are also quietly changing. From the initial rush to migrate to the cloud, to now placing greater emphasis on the in-depth application and value extraction of cloud computing, the field of cloud computing is facing new challenges and opportunities. Let's follow the animation to see how the next-generation cloud is "thickening PaaS."

在数字化浪潮席卷全球的今天，云计算已成为推动各行各业转型升级的关键力量，我们也见证了云计算市场的蓬勃发展与不断成熟。然而，随着市场格局的变化，客户的需求也在悄然转变。从最初的急于上云，到如今更加注重云的深度应用与价值挖掘，云计算领域正迎来新的挑战与机遇。让我们跟随动画，看看下一代云如何做“厚PaaS”。

2. STORYBOARD

With the arrival of the digital transformation wave in the 21st century, the cloud computing market has gradually matured. The shift in customer demand and the rapid growth of the PaaS market indicate that enterprises are facing challenges in computing power management, data security, and deployment. To help enterprises enhance their PaaS capabilities, Tencent Cloud has proposed corresponding methodologies through intelligent and innovative technological practices, successfully addressing the pain points of computing power coordination, helping enterprises reduce costs and increase efficiency, and leading the development of the next-generation cloud.

随着21世纪数字化转型大浪潮的到来，云计算市场日渐成熟。客户需求的转变与PaaS市场的飞速增长，意味着企业正在面临算力管理、数据安全及部署等挑战。为助力企业做厚PaaS，腾讯云通过智能创新的技术实践，提出相应方法论，成功打破算力统筹痛点，帮助企业降本增效，引领下一代云发展。

3. CHARACTER SETTING

In the tide of the digital age, every competition seems to be a contest unfolding in the "cloud." Looking back at the past decade, those courageous 4G cloud vendors, akin to explorers, spared no expense in staking out territory in this unknown realm, ultimately making cloud computing an indispensable cornerstone across all industries. However, as the market has matured, customer needs have quietly undergone changes. Once, enterprises were eager to "rapidly adopt cloud" technologies, seeking new growth points in the cloud; but now, they have begun to delve deeper into the mysteries of the cloud, committed to "deeply leveraging cloud" resources, hoping to uncover more value in this digital realm.

在数字时代的大潮中，每一场竞争都仿佛是在“云端”展开的较量。回望过去的十年，那些勇敢的4G云厂商们，如同探险家一般，不惜一切代价地在这片未知的领域里跑马圈地，最终，云计算逐渐成为了各行各业不可或缺的基石。然而，随着市场的日益成熟，客户的需求也在悄然发生着变化。曾经，企业们急于“跑步上云”，渴望在云端找到新的增长点；但如今，他们开始更加深入地探索云端的奥秘，致力于“埋头用云”，希望在这片数字天地里挖掘出更多的价值。

In this journey through the cloud, Tencent Cloud is undoubtedly an outstanding leader. It has assisted the Agricultural Bank of China in building a new generation of distributed core systems, achieving integration of business and IP resources, and constructing a disaster recovery system featuring "dual-active in the same city" and remote disaster backup. Additionally, it has met the on-demand deployment needs of Baosight Software, reducing the construction cycle of new nodes from three months to three weeks, and resolving the pain points of customers regarding intelligent computing power at their nationwide offices and factories.

在这场云端之旅中，腾讯云无疑是一位杰出的领航者。它助力农业银行建设了新一代分布式核心系统，实现了业务及IP资源的整合，构建了“同城双活”加异地灾备的容灾体系。同时，它还满足了宝信软件按需部署的需求，将新节点的建设周期从三个月缩短到了三周，解决了客户在全国办公场所和工厂本地算力智能化的痛点。

Nowadays, with the continuous development of the cloud computing market, PaaS platforms are becoming the preferred choice for an increasing number of enterprises. They not only address the pain points of computing resource coordination, helping clients reduce costs and enhance efficiency while achieving intelligent innovation; they also herald the shape and trends of the next generation of cloud computing. In this journey through the cloud, let us advance together hand in hand and jointly explore a brighter future!

如今，随着云计算市场的不断发展，PaaS平台正在成为越来越多企业的首选。它不仅打破了算力统筹的痛点，帮助客户降本增效、实现智能创新；更预示着下一代云的形态和趋势。在这场云端之旅中，让我们携手共进，共同探索更加美好的未来！

4. CAMERA VOICE DESIGN

The animation adopts an overall simple and elegant technological style, vividly and accurately narrating the complex architecture and working principles of cloud computing through smooth dynamic effects, clear and definite color matching, and graphic transformations. It provides viewers with an intuitive and profound understanding of cloud computing in a short period of time. We have designed characters such as cloud computing experts and enterprise clients in conjunction with the theme to ensure that the overall image of the animation is distinctive and easily recognizable.

动画整体采用简洁大方的科技风格，通过流畅的动态效果、清晰明确的色彩搭配和图形变换，生动有趣而又精准地讲述了云计算的复杂架构和工作原理，让观众在短时间内对云计算有一个直观深刻的认识。我们设计结合主题设计了云计算专家、企业客户等角色，确保动画整体形象鲜明、易于识别。

In terms of color scheme design, based on the technological characteristics of cloud computing, we use a bright blue tone to reflect the advanced and powerful technological capabilities of the cloud environment, resulting in a unified scene style and rich details in the animation.

在配色设计方面，我们根据云计算的科技特征，用明亮的蓝色调体现云环境的先进与强大技术力，使动画的场景画面风格统一、细节丰富。

Based on different needs and target audiences, we tailor science popularization animations that cater to the characteristics and demands of the audience, thereby enhancing the uniqueness and attractiveness of the content. We extensively utilize visual elements such as charts and data to intuitively present relevant information, making it easier for viewers to understand and accept.

我们根据不同的需求和目标受众，量身打造符合观众特点和需求的科普动画，从而增加科普内容的独特性和吸引力。大量使用图表、数据等视觉元素，直观地展示相关数据和信息，使观众更容易理解和接受。

Rich animation effects and camera movements strengthen the visual impact of the animations, allowing viewers to more easily immerse themselves and witness how cloud computing, like a magician, transforms massive data into valuable information. This entertaining and educational format also makes the science popularization process more enjoyable and relaxed.

丰富的动画特效和镜头运动，增强了动画的视觉冲击力，使观众更容易沉浸其中，看到云计算如何像魔术师一样，将海量数据转化为有价值的信息，这种寓教于乐的形式也使得科普过程更加轻松愉快。

Comparison of Color Schemes between Initial Title and Final Video Title

初版标题与成片标题配色对比效果

Looking ahead, we have reason to believe that with the widespread adoption and deepening of PaaS platforms, cloud computing will empower all walks of life in unprecedented ways, driving comprehensive upgrades in the socio-economic landscape. Let us move forward together, hand in hand, on this magnificent journey through the cloud, and jointly create an even more intelligent and sustainable future.

展望未来，我们有理由相信，随着PaaS平台的广泛应用与深化，云计算将以前所未有的方式赋能各行各业，推动社会经济的全面升级。让我们携手并进，在这场波澜壮阔的云端之旅中，共同开创一个更加智慧、可持续的未来。

Character line draft and color display contrast effect

角色线稿与上色展示对比效果

Character line draft and color display contrast effect

角色线稿与上色展示对比效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—SCRIPTWRITER /编剧&策划 TENCENT CLOUD
—STORYBOARD /分镜 SISSI
—ORIGINALPAINTER /原画师 LILI XIAO / JIALE CAI
—SCENE TEACHER /场景师 LILI XIAO / JIALE CA

—DIRECTOR /导演

SISSI
—PRODUCTION   /制片 ERMA
—ANIMATOR /动画师 SHENGBAI CHEN / QIAN HUANG
XIANGFENG CAI / YUROU
—CHECKER   /动检师 SISSI
—SYNTHESIS    /合成 SHENGBAI CHEN
—SOUND&MIX /音效/混录/录音 QIAN HUANG / XIANGFENG CAI

YUROU

9. UGLY INTRODUCTION

中国蕞丑的一家MG动画公司——（UGLY），专门服务国内广告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作过程中以耿直、宅心仁厚的特点深受合作伙伴的热捧及引荐，迅速在业界打开名声。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，（上海、厦门）拥有在职技术性专业人才97位，全国居家办公370多位；运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，服务1148个项目准时交付率高达92.9%，每月可以同步进行近 50 条MG动画生产线，服务的品牌项目既有众多耳熟能详的大品牌也有初创及小众品牌，属于名副其实的动画代理源头厂家。

Since its establishment in 2014, UGLY (In Shanghai and Xiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works .The on-time delivery rate of more than 1148 projects has reached 92.9%, and nearly 50 MG Motion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文单词UGLY（丑英译），公司Slogan“丑从未如此艺术”，现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号，提到国内MG动画基地，你会想起安戈力。

UGLY is named after the English word UGLY (Ugly English translation). The company Slogan "Ugly has never been so artistic". Now the industry's evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

©UGLY安戈力

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