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《碘治疗》MG动画——安戈力文化

医疗器械| 佳片精选 |MG图形动画

—Client/出品方

苏州智核生物医药科技有限公司

—Project name & type/项目名称&类型

《碘治疗》MG动画宣传片

—Production House/制作方

UGLY/安戈力

—Production Date/产出时间

2024年8月3日

—Production cycle /制作周期

23 days

1.BACKGROUNDPROJECT

In the context of the new era, paying attention to thyroid health has become an important issue in society. For patients undergoing surgery for differentiated thyroid cancer (DTC), it is critical to understand the details of iodine-131 treatment. To this end, Suzhou Zhihe Biomedical Technology Co., Ltd. and UGLY have carefully created a warm and entertaining MG animated promotional video, aiming to make patients no longer at a loss before receiving treatment, but to be able to comprehensively And have a deep understanding of the thyroid treatment process and the key precautions in the three stages before, during and after treatment.

在新时代背景下，关注甲状腺健康已经成为社会的重要课题。对于分化型甲状腺癌（DTC）术后患者而言，了解碘-131治疗的细节至关重要。为此，苏州智核生物医药科技有限公司联合UGLY，精心打造了一部充满温情且寓教于乐的MG动画宣传片，旨在让患者在接受治疗前不再茫然无措，而是能够全面而深刻地理解甲状腺治疗流程及接受治疗前、中、后三个阶段的关键注意事项。

2.STORYBOARD

The video opens with a dancing butterfly shaped like a thyroid gland, which not only echoes the creative point of the customer's product, but also symbolizes hope and rebirth for patients with thyroid disease. With warm and soothing music and soft-toned narration, the audience will follow this special "thyroid butterfly" to learn about the preparations 2-4 weeks before treatment, arrangements during admission, care during hospitalization, and recovery guidance after discharge.

影片以一只形似甲状腺的蝴蝶翩翩起舞开场，这不仅呼应了客户产品的创意点，也象征着甲状腺疾病患者的希望与重生。随着温馨舒缓的音乐和柔和语调的旁白，观众将跟随这只特殊的“甲状腺蝴蝶”，依次了解治疗前2-4周的准备、入院期间的安排、住院期间的护理以及出院后的康复指导。

In order to prepare this video, we worked with our clients to conduct rigorous medical theoretical research and review of the overall copywriting in the early stage. Taking into account the seriousness of the medical type and the blue tone of the product itself, the video used light blue as the main color, and auxiliary Decorated with warm colors, it creates a gentle and soothing emotional atmosphere, making the audience feel at ease and relaxed while getting information.

为了筹备这只影片，在前期我们携手客户进行严谨的医学理论调研与整体文案的反复推敲，考虑到医学类型的严肃性和产品本身的蓝色调，影片采用了淡蓝色作为主色调，并辅以暖色点缀，营造出一种温和舒缓的情绪氛围，使观众在获取信息的同时感到安心与放松。

3.CHARACTER SETTING

The theme of the film is to present scientific and rigorous medical knowledge through artistic techniques. We cleverly combined the product’s selling point of 48-hour iodine extraction with a clock to vividly demonstrate the importance of time efficiency. At the same time, the "thyroid butterfly" appears throughout the film, adding a unique artistic beauty to the film. In terms of color matching, the main colors of blue and white give people a sense of freshness and tranquility, while appropriate warm color embellishments bring a warm atmosphere. The two complement each other, making the picture simple and harmonious.

影片的主题是通过艺术化的手法展现科学严谨的医疗知识。我们将产品48小时提碘的卖点巧妙地与时钟结合，形象地展示了时间效率的重要性。同时，“甲状腺蝴蝶”贯穿全片，为影片增添了一份独特的艺术美感。配色上，蓝白主色调给人以清新宁静之感，而适当的暖色点缀则带来了温暖的气息，两者相得益彰，使画面既简洁又和谐。

4.CAMERA VOICE DESIGN

At the beginning of the chapter, the question is drawn from the thyroid information box on the patient's neck, and then the thyroid butterfly mask is cleverly used to transition into the admission preparation scene. Dietary taboos are vividly displayed in the form of a four-split screen, and the camera zooms from near to far to enhance the doctor's consultation scene. Visual layering. Then the indoor green plant mask naturally transitions to the scene where the doctor is reviewing the examination report, and finally the window is closed to naturally lead to the scene of the patient resting.

开篇点题，从患者脖子引出甲状腺信息框点题，再巧妙运用甲状腺转蝴蝶遮罩转场进入入院准备场景，利用四分屏的形式生动展示饮食忌口，镜头由近及远拉至医生问诊场景增强视觉层次感。再由室内绿植遮罩转场自然转到医生查看检查报告画面，最后再由窗户关合自然引出患者休息场景。

The video enters the core part, using a series of icons to express the importance of increasing TSH levels for iodine-131 treatment, and explaining the pros and cons to patients. On this basis, Nature launched a customer product - human thyrotropin injection, emphasizing its advantage of efficiently increasing TSH levels within 48 hours, making it the best choice for patients.

影片进入核心部分，用一系列图标表达提升TSH水平对于碘-131治疗的重要意义，为患者讲清利弊。在此基础上，自然推出客户产品——人促甲状腺素注射液，强调其能在48小时内高效提升TSH水平的优势，成为患者的最佳选择。

As the lights of the ambulance flicker, the film switches to the hospital scene. The fisheye lens makes the scene full of tension. The movement of characters and butterflies, hand erasure and other creative techniques retain scientificity without losing interest.

随着救护车的灯光闪烁，影片转至医院场景，鱼眼镜头使画面富有张力，通过人物和蝴蝶的运动、人手擦除等等创意手法保留科学性同时不失趣味。

Finally, when we come to the discharge stage, the picture adds warm colors to the overall blue tone, creating a positive and uplifting atmosphere. A panning sequence of scenes combined with advancing close-ups and central compositions once again emphasizes the patient's need to continue adhering to a low-iodine diet and to take appropriate rest and exercise. In order to echo the previous narrative, the comic frame split screen is again used to express these points. Afterwards, the patient returns to the hospital scene by turning the calendar page, and uses flat and concise data icons to explain the role of continuous observation of Tg and sTg to clear patients' doubts.

最后来到出院阶段，画面在整体蓝色调基础上增加暖色，营造出一种积极向上的氛围。一组平移场景镜头结合推进特写和中心构图，再次强调患者需要继续遵守低碘饮食，并注意适当的休息和运动。为了呼应之前的叙述，这里再次采用了漫画框分屏的形式来表达这些要点。之后通过日历翻页转场回到医院场景，通过扁平简洁风数据图标为患者解释持续观测Tg和sTg这两项数值的作用，为患者扫清疑惑。

At the end, love and red ribbon patterns intertwined appear, conveying the best wishes to every patient. We sincerely hope that every patient can recover soon, regain vitality, and embrace a bright future! The entire film, with its unique artistic beauty and rigorous scientific attitude, reflects the determination of Suzhou Zhihe Company to work hand in hand with patients, face challenges together, and embrace a more brilliant life journey!

结尾处，爱心与红丝带图案交织出现，向每一位患者传递最美好的祝愿。我们衷心希望每位患者都能早日康复，重拾活力，拥抱美好未来！整部影片以其独特的艺术美感和严谨的科学态度，体现了苏州智核公司与患者携手共进的决心，共同面对挑战，迎接更加灿烂的人生旅程！

Character line draft andcolor display contrast effect

角色线稿与上色展示对比效果

The line drawing shows the effect separately

线稿图单独展示效果

Comparison of line draft and scene display

线稿与场景展示对比效果

5.SPECIAL EFFECTS

6.SPECIAL EFFECTS

7.ON SITE

8.HD WALLPAPERS

—SCRIPTWRITER /编剧&策划

SIYU ZHAI

—STORYBOARD /分镜

SIYU ZHAI

—ORIGINALPAINTER/原画师

CHLOE / HAN ZHANG

ZHUZI /ZHEQI LI

TANGTOU MAO

JIAMIN CHEN

KANG DONG

JIALE CAIZE LUO

YING JIAN /LONG SUO

WENQING CHEN /QIONG SANG

SHURU XIAO /CHENGLIN MENG

—SCENE TEACHER /场景师

JIALE CAI / YING JIAN

KANG DONG /HAN ZHANG

TANGTOUMAO /ZHEQI LI

CHENGLIN MENG /ZHUZI

WENQING CHEN /SHURU XIAO

ZE LUO / QIONG SANG

JIAMIN CHEN /LONG SUO / CHLOE

—COLOR SETTING /色定

PINGPING

—PRODUCTION /制片

PINGPING / DONGDONG ZHOU

YAOZHOU YU

—ANIMATOR /动画师

MINHUI ZHOU / JIAXU WANG

SHUHENG GUAN /ZHAN LI

—CHECKER /动检师

PINGPING

—SYNTHESIS /合成

MINHUI ZHOU

—SOUND&MIX /音效/混录/录音

YUEXI ZHAN

—MUSIC /选曲

MINHUI ZHOU

9.UGLY INTRODUCTION

中国蕞丑的一家MG动画公司——（UGLY），专门服务国内广告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作过程中以耿直、宅心仁厚的特点深受合作伙伴的热捧及引荐，迅速在业界打开名声。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，（上海、厦门）拥有在职技术性专业人才97位，全国居家办公370多位；运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，服务1148个项目准时交付率高达92.9%，每月可以同步进行近 50 条MG动画生产线，服务的品牌项目既有众多耳熟能详的大品牌也有初创及小众品牌，属于名副其实的动画代理源头厂家。

Since its establishment in 2014, UGLY (In Shanghai andXiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works.The on-time delivery rate of more than1148 projectshas reached92.9%, and nearly50 MGMotion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文单词UGLY（丑英译），公司Slogan“丑从未如此艺术”，现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号，提到国内MG动画基地，你会想起安戈力。

UGLYis named after the English word UGLY (Ugly English translation). The company Slogan "Ugly has never been so artistic". Now the industry's evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

©UGLY安戈力

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