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《零跑奥迪》MG动画——安戈力文化

汽车| 佳片精选 |MG图形动画

—Client / 出品方

零跑

—Project name & type/项目名称&类型

零跑C10MG动画宣传片

—Production House / 制作方

UGLY/安戈力

—Production Date/产出时间

2023年12月2日

—Production cycle / 制作周期

10 days

1. BACKGROUND PROJECT

In a world brimming with technology and futurism, Leap Motor is dedicated to creating smarter and more eco-friendly modes of transportation. As environmental issues become increasingly severe, the demand for sustainable travel solutions grows ever more urgent. Leap Motor, as an industry pioneer, once again leads the trend with the debut of its latest creation, the C10!

在一个充满科技感与未来主义色彩的世界里，零跑汽车致力于创造更加智能、环保的交通工具。随着环境问题日益严重，人们对可持续出行的需求愈发迫切。零跑汽车作为行业先锋再再次引领风潮，携全新力作C10闪耀登场！

The C10 is a model that embodies both high-tech features and environmental friendliness—it's not just a car but also an exploration of future lifestyles. To better showcase the charm of this new vehicle, a creative and imaginative MG animation promotional video has been specially produced.

C10是一款集高科技与绿色环保于一身的车型，它不仅仅是一款车，更是对未来生活方式的一种探索，为了更好地展现这款新车的魅力，特别制作了一部充满创意与想象的MG动画宣传片。

2. STORYBOARD

The animation begins with the tail flame of a rocket slicing through the night sky, symbolizing the Leap C10 as a beacon of light illuminating the path to the future. As the camera pulls back to reveal the cityscape above, modern cities gradually come into view, signifying that the C10 will lead us into a smarter and greener way of life. Following the rocket's trajectory, the scene transitions into space, showcasing the limitless possibilities of the Leap C10.

动画以一个火箭的尾焰划破夜空开始，象征着零跑C10如同一道曙光，照亮了未来的道路。随着镜头拉远至城市的上方，一座座现代化的城市缓缓显现，寓意着C10将带领我们驶入更加智能、环保的生活方式。镜头跟随火箭的轨迹，逐渐飞入宇宙，展示出零跑C10的无限可能。

3. CHARACTER SETTING

In space, the Leap C10 transforms into a spaceship, navigating through the stars. Visually, a modern minimalist design concept is employed, complemented by vibrant color contrasts, making the overall picture both technologically advanced and lively. In terms of color scheme, blue tones represent technology, green tones signify environmental protection, while white and bluish-gray are used to depict the modernity of the city.

在宇宙中，零跑C10化身为一艘宇宙飞船，穿梭于星际之间。在整体的视觉上，采用了现代简约的设计理念，配合鲜艳的颜色对比，使整体画面既具有科技感又不失活力，在色彩上搭配上，整体使用了蓝色系代表科技感，绿色系代表环保，白色和蓝灰色则用于表现都市的现代感。

4. CAMERA VOICE DESIGN

The Leap C10 is not just another electric vehicle; it represents our vision for a better future in mobility. It symbolizes the fusion of innovation, technology, and dreams, embodying Leap Motor's relentless pursuit of sustainable development and smart living. Through this MG animation, we hope to convey the significance of the C10—it's not just a companion for daily commuting but also a key to the future, guiding us to explore a broader world.

零跑C10，不仅仅是一款新型电动汽车，更是我们对未来出行方式的美好愿景。它象征着创新、科技与梦想的融合，代表了零跑汽车对于可持续发展与智能生活的不懈追求。通过这次的MG动画，希望能够传达出C10所承载的意义——它不仅是日常通勤的伙伴，更是通往未来的一把钥匙，引领我们探索更加广阔的世界。

Character line draft and color display contrast effect

角色线稿与上色展示对比效果

The line drawing shows the effect separately

线稿图单独展示效果

Comparison of line draft and scene display

线稿与场景展示对比效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—STORYBOARD /分镜

XIXI JIANG

—ORIGINALPAINTER /原画师

SILI/SHIJIUHUA

—SCENE TEACHER /场景师

SILI/SHIJIUHUA

—COLOR SETTING /色定

SILI/SHIJIUHUA

—DIRECTOR /导演

SISI

—PRODUCTION /制片

SISI

—ANIMATOR /动画师

JIAXU WANG

—SPECIAL EFFECT /特效师

JIAXU WANG

—CHECKER /动检师

SISI M

—SYNTHESIS /合成

JIAXU WANG

—SOUND&MIX /音效/混录/录音

SHENGBAI CHEN

—MUSIC /选曲

JIAXU WANG

9. UGLY INTRODUCTION

中国蕞丑的一家MG动画公司——（UGLY），专门服务国内广告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作过程中以耿直、宅心仁厚的特点深受合作伙伴的热捧及引荐，迅速在业界打开名声。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，（上海、厦门）拥有在职技术性专业人才97位，全国居家办公370多位；运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，服务1148个项目准时交付率高达92.9%，每月可以同步进行近 50 条MG动画生产线，服务的品牌项目既有众多耳熟能详的大品牌也有初创及小众品牌，属于名副其实的动画代理源头厂家。

Since its establishment in 2014, UGLY (In Shanghai and Xiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works .The on-time delivery rate of more than 1148 projects has reached 92.9%, and nearly 50 MG Motion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文单词UGLY（丑英译），公司Slogan“丑从未如此艺术”，现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号，提到国内MG动画基地，你会想起安戈力。

UGLY is named after the English word UGLY (Ugly English translation). The company Slogan "Ugly has never been so artistic". Now the industry's evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

©UGLY安戈力

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