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《腾讯云产品春晚》MG动画——安戈力文化

互联网| 佳片精选 |MG图形动画

—Client / 出品方

腾讯云

—Project name & type/项目名称&类型

《腾讯云产品春晚》MG动画

—Production House / 制作方

UGLY/安戈力

—Production Date/产出时间

2024年02月06日

—Production cycle / 制作周期

14days

1. BACKGROUND PROJECT

Tencent Cloud recently launched a unique "Spring Festival Gala" event to celebrate the arrival of the Chinese New Year. In order to showcase the diversity and fun of Tencent Cloud products to users, we plan to create a cartoon style MG animation that anthropomorphizes various celebrity products. Through a lively and joyful evening party, we aim to showcase their unique charm and strength.

腾讯云近期推出了一场别开生面的“春晚”活动，以庆祝新春佳节的到来。为了向用户展示腾讯云产品的多样性和趣味性，我们计划制作一部卡通风格的MG动画，将各款明星产品拟人化，通过一场充满欢声笑语的晚会形式，展现它们的独特魅力与实力。

2. STORYBOARD

It is crucial to attract user attention and convey the characteristics of the product in a short period of time. The form of MG animation, with its unique visual style and storytelling approach, can attract the audience's attention in a short period of time while conveying product information. This project will use a card pass technique to showcase the exciting performances of the products on the Spring Festival Gala stage in a fast-paced manner, with orange and blue gradients as the main colors, creating a festive and technologically advanced atmosphere.

如何在短时间内吸引用户注意力并传达出产品的特点至关重要。MG动画的形式以其独特的视觉风格和故事讲述方式，能够在短时间内吸引观众的眼球，同时传递出产品信息。本项目将采用卡通化的手法，以快节奏的方式展现产品们在春晚舞台上的精彩表现，以橙色和蓝色渐变作为主色调，营造出喜庆而又科技感十足的氛围。

Good New Year everyone! To thank everyone for their support over the past year, our products have specially prepared a wonderful performance. Look! They're here!

大家过年好！为了感谢大家过去一年的支持，我们的产品们特地准备了精彩的表演。看！他们来啦！

Program 1: Errenzhuan, with performers including TDSQL and proprietary cloud TC. TDSQL: In the first month comes the New Year. TDSQL: TDSQL and TCE come to celebrate the New Year. I am extremely proficient in the full stack self-developed ability of TCE. We have independent and controllable high availability, and there are countless financial core benchmarks. We all love domestic chips, operating systems, and databases. We all carry the benchmark systems in finance, government affairs, and manufacturing. (TDSQL) 814 million transactions per minute, making it safe to send red envelopes during the Chinese New Year. (TCE)&(TDSQL) sing together: Hey hey hey.

节目1：二人转，表演者有TDSQL、专有云TC。TDSQL:正月里来是新年。TDSQL：TDSQL和TCE来拜年。（TCE）全栈自研能力我忒上道。（TDSQL）咱自主可控高可用，金融核心标杆数不清。（TCE）国产芯片、OS、数据库咱都爱。金融、政务、制造，标杆系统咱都扛。（TDSQL）每分钟8.14亿笔交易，过年发红包不出错。（TCE）&（TDSQL）齐唱：哎嘿哎嘿哟。

Program 2: Jingge Jinqu, Performer: Tencent Meeting, Audio and Video. (Tencent Meeting) Tencent Meeting is always online, and meeting and training are not my limit. Tencent Meeting: Even if your mind drops during a meeting, the AI assistant ensures that you are always online. Tencent Cloud Audio and Video: Whether watching live videos, playing games, or remotely consulting banks or mining ports. Tencent Cloud Audio and Video: Stability and fluency are my strengths, and achieving six consecutive firsts is my achievement.

节目2：劲歌金曲，表演者：腾讯会议，音视频。（腾讯会议）腾讯会议时刻在线，开会培训不是我的上限。腾讯会议：开会就算脑子掉线，ai小助手保你时刻在线。腾讯云音视频：甭管看视频直播打游戏，远程问诊银行还是矿山港口。腾讯云音视频：稳定流畅就是我的实力，连续六次第一是我的成绩。

Program 3: Rap, Performers: CVM, TBDS Big Data, Hybrid Big Model, Security, Digital Twin, Map Combination. Yo, this is CVM.aka cloud server. I declare myself emperor in the server. SA5 is my star card. Embrace the sea of stars, let you swim freely in the sea of clouds. Yo is my good brother, I am TBDS Big Data. The fate of unified operation and management of hybrid architecture brought us together. Performance outperforms traditional architecture by multiple times, with comprehensive adaptation to domestic software and hardware ecosystems. A complete 4A security system provides comprehensive protection. Hey, I'm Tencent's hybrid big model. Strong logical reasoning in understanding and creating with billions of parameters. It's not a problem to write literary works and illustrations. Industry models that understand the industry and create intelligent productivity. High performance computing cluster paired with vector database. We are accelerating the implementation of the large model. There is also security, digital twins, and maps (chorus): security protection against all poisons. Comprehensive simulation from heaven to earth. A good picture for the base, with solid and cool connections. The 2024 new season. Cultivate oneself and unleash one's potential. Hold high concurrency steadily. Smooth connection brings joy and happiness. The digitalization of industries is fully blooming. Wishing everyone a happy Chinese New Year! Soaring through the clouds and mist in 2024! Create another great achievement!

节目3：rap，表演者：CVM、TBDS 大数据、混元大模型、安全、数字孪生、地图组合。Yo,this is CVM .aka云服务器。服务器里我称帝。SA5是我的明星头牌。拥抱星星海，任你畅游云海。Yo称帝的是我的好兄弟，我是TBDS大数据。混合架构统一运管的缘分让我们相遇。性能秒杀传统架构超多倍,软硬国产化生态全面适配。完整的4A安全体系防护全方位。嘿我是腾讯混元大模型。千亿参数理解创作逻辑推理强。文生文、文生图不在话下。行业大模型懂行创造智能生产力。高性能计算集群搭配向量数据库。大模型落地我们正在加速。还有安全，数字孪生和地图（合唱）:安全防护百毒不侵。上天入地全面仿真。一张好图做底座，连接数实整挺酷。2024新赛季。修炼自己发挥潜力。扛住高并发稳当当。丝滑连接乐开怀。产业数字化全面开花。祝大家新春快乐！2024腾云驾雾！再创佳绩！

3. CHARACTER SETTING

At the beginning of the video, a lively host leapt onto the screen and warmly greeted the audience with New Year's greetings: "Good New Year everyone! To thank everyone for their support over the past year, our product family has specially prepared a wonderful performance. Look! They are here!" With the introduction of the host, a series of programs played by Tencent Cloud's core products were launched one by one.

视频开篇，一位活力四射的主持人跃然屏上，热情洋溢地向观众致以新年问候：“大家过年好！为了感谢大家过去一年的支持，我们的产品家族特地准备了精彩的表演，看！他们来啦！”随着主持人的介绍，一系列由腾讯云核心产品“扮演”的节目逐一展开。

4. CAMERA VOICE DESIGN

When showcasing each program, the video creates a joyful and innovative atmosphere through smooth camera movements and rhythmic sound effects, allowing the audience to experience the unique charm of Tencent Cloud products. Through this carefully planned MG animation, we hope to bring a visual and auditory feast to Tencent Cloud users, allowing everyone to have a deeper understanding of the diversity and strength of Tencent Cloud products, and celebrate the arrival of the Chinese New Year together!

视频在展示每个节目时，通过流畅的镜头运动和富有节奏感的音效，营造出欢乐与创新相结合的气氛，让观众感受到腾讯云产品的独特魅力。通过这部精心策划的MG动画，我们期望能给广大腾讯云用户带来一场视听盛宴，让大家更深入地了解腾讯云产品的多样性和实力，共同庆祝新春佳节的到来！

Character line draft and color display contrast effect

角色线稿与上色展示对比效果

The line drawing shows the effect separately

线稿图单独展示效果

Comparison of line draft and scene display

线稿与场景展示对比效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—SCRIPTWRITER /编剧&策划

LEI ZHAO

—STORYBOARD /分镜

SHI LI / XUYUAN LEI

—CONCEPTION /元素设计

BIN YI

—ORIGINALPAINTER /原画师

XUYUAN LEI

BIN YI / ZHI ZHU

—SCENE TEACHER /场景师

XUYUAN LEI / BIN YI / ZHI ZHU

—DIRECTOR /导演

SHUIZHI YIN

—PRODUCTION /制片

MA ER

—ANIMATOR /动画师

QIAN HUANG / HONG HE / ROU YU

—CHECKER /动检师

MA ER

—EDITING /剪辑

QIAN HUANG / HONG HE/ROU YU

—SYNTHESIS /合成

ROU YU

—SOUND&MIX /音效/混录/录音

HUIJING BIAN / XIANGJIE SHU

—VOICE ACTOR /配音演员

DAYYINPEIYIN

9. UGLY INTRODUCTION

中国蕞丑的一家MG动画公司——（UGLY），专门服务国内广告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作过程中以耿直、宅心仁厚的特点深受合作伙伴的热捧及引荐，迅速在业界打开名声。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，（上海、厦门）拥有在职技术性专业人才97位，全国居家办公370多位；运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，服务1148个项目准时交付率高达92.9%，每月可以同步进行近 50 条MG动画生产线，服务的品牌项目既有众多耳熟能详的大品牌也有初创及小众品牌，属于名副其实的动画代理源头厂家。

Since its establishment in 2014, UGLY (In Shanghai and Xiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works .The on-time delivery rate of more than 1148 projects has reached 92.9%, and nearly 50 MG Motion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文单词UGLY（丑英译），公司Slogan“丑从未如此艺术”，现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号，提到国内MG动画基地，你会想起安戈力。

UGLY is named after the English word UGLY (Ugly English translation). The company Slogan "Ugly has never been so artistic". Now the industry's evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

©UGLY安戈力

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