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《蚂蚁理财》MG动画——安戈力文化

银行|信息产品| 佳片精选 |MG图形动画

—Client / 出品方

蚂蚁金服

—Project name & type/项目名称&类型

《蚂蚁理财产品宣传》MG动画

—Production House / 制作方

UGLY/安戈力

—Production Date/产出时间

2023年10月15日

—Production cycle / 制作周期

15天

1. BACKGROUND PROJECT

Golden Select Index Funds, curated by Ant Financial, are funds that track market indices. Picture them as a carefully chosen compass, simplifying your journey through the investment landscape. In partnership with Angoli, complex financial notions transform into engaging animations, empowering you to navigate the investment path more wisely. It's akin to choosing the right compass for your hand, with Golden Select Index Funds guiding you accurately through the vast market seas.

金选指数基金，是蚂蚁金服精心挑选的跟踪市场指数的基金。想象它就像一个精选的指南，让你轻松跟着市场走。通过与安戈力的合作，复杂的金融概念变成简单有趣的动画，帮你在投资路上更明智地前行。就像挑选手中的罗盘，金选指数基金助你在市场大海中准确航行。

2. STORYBOARD

We utilize dynamic pie charts, ascending bar graphs, and fluid line graphs, accompanied by animated currency symbols and interactive tables. By means of intuitive representations through animated characters, we convert abstract financial data into compelling visual narratives, shedding light on the robust development trends of the new energy vehicle sector and the sophisticated mechanisms of index funds. This allows viewers to comprehend investment insights within an immersive visual experience.

我们运用动态饼状图、上升柱状图和流畅折线图，搭配跃动的货币符号与交互式表格，通过动画人物的直观演绎，把抽象的金融数据转化为引人入胜的视觉叙事，深刻揭示新能源汽车板块的蓬勃发展趋势与指数基金的精妙运作机制，让观众在沉浸式的视觉体验中领悟投资智慧。

3. CHARACTER SETTING

In crafting Zhixiaobao's "Financial Instructor" persona, we meticulously blend professional attire with a futuristic design sensibility, adjusting proportions to accentuate a poised demeanor. Cleverly integrating financial-themed props, such as smart tablets and magnifying glasses, every detail is meticulously curated to forge a contemporary, wise mentor figure that is both approachable and authoritative, encapsulating the harmonious blend of financial wisdom and technological advancement.

在塑造支小宝的“金融讲师”形象中，我们精密融合职业正装与未来设计感，调整比例强化专业姿态，巧妙植入金融元素道具，如智能平板与放大镜，每一细节都旨在构建一个既亲和又具权威感的现代智慧导师形象，精准传达金融知识与科技的融合之美。

4. CAMERA VOICE DESIGN

By showcasing the unique expressions of various elements in animation and employing the versatile camera movement techniques of 3D cinematography, it serves as a coherent bridge in narrating the story.

通过不同元素在动画中的独特表现，利用3D摄像机的灵活运镜手法，作为叙述故事的连贯桥梁。

Character line draft and color display contrast effect

角色线稿与上色展示对比效果

The line drawing shows the effect separately

线稿图单独展示效果

Comparison of line draft and scene display

线稿与场景展示对比效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—SCRIPTWRITER /编剧&策划

ALI

—STORYBOARD /分镜

SISSI

—SCOUTING /勘景

LNAPING YIN

—CONCEPTION /元素设计

YOU RAN

—ORIGINALPAINTER /原画师

YOU RAN

—MIDDLEPICTURE /中间画

XIAOLI WANG

—SCENE TEACHER /场景师

YOU RAN

—COLOR SETTING /色定

YOU RAN

—DIRECTOR /导演

SISSI

—PRODUCTION /制片

SISSI

—ANIMATOR /动画师

SHENGBAI CHEN/YUROU CHEN/WENFENG CHEN

—SPECIAL EFFECT /特效师

SHENGBAI CHEN/YUROU CHEN/WENFENG CHEN

—CHECKER /动检师

SISSIm

—EDITING /剪辑

YAOZHOU YU

—SYNTHESIS /合成

SHENGBAI CHEN

—SOUND&MIX /音效/混录/录音

SHENGBAI CHEN

—MUSIC /选曲

SISSI

—VOICE ACTOR /配音演员

DACHUI WANG

9. UGLY INTRODUCTION

中国蕞丑的一家MG动画公司——（UGLY），专门服务国内广告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作过程中以耿直、宅心仁厚的特点深受合作伙伴的热捧及引荐，迅速在业界打开名声。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，（上海、厦门）拥有在职技术性专业人才97位，全国居家办公370多位；运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，服务1148个项目准时交付率高达92.9%，每月可以同步进行近 50 条MG动画生产线，服务的品牌项目既有众多耳熟能详的大品牌也有初创及小众品牌，属于名副其实的动画代理源头厂家。

Since its establishment in 2014, UGLY (In Shanghai and Xiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works .The on-time delivery rate of more than 1148 projects has reached 92.9%, and nearly 50 MG Motion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文单词UGLY（丑英译），公司Slogan“丑从未如此艺术”，现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号，提到国内MG动画基地，你会想起安戈力。

UGLY is named after the English word UGLY (Ugly English translation). The company Slogan "Ugly has never been so artistic". Now the industry's evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

©UGLY安戈力

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