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《多特瑞LRP轻松购2024》MG动画-安戈力

香水精油| 佳片精选 |MG图形动画

—Client / 出品方

多特瑞中国

—Project name & type/项目名称&类型

《2024多特瑞LRP轻松购》MG动画

—Production House / 制作方

UGLY/安戈力

—Production Date/产出时间

2023年12月21日

—Production cycle / 制作周期

30 days

1. BACKGROUND PROJECT

Explore the little joys of life with a bottle of essential oil! Dear friends, let's immerse ourselves in the latest 'LRP Easy Buy Plan' launched by doTerra, and experience the harmonious melody of nature's gifts. This is not just a feast of shopping, but an upgraded journey of self-care and family happiness! Whether you are a beginner in essential oil or a devoted follower of aromatherapy, 'LRP Easy Buy Plan' has prepared unexpected surprises and conveniences for you. Come and unlock the secret of a green and healthy life!

探索生活中的小确幸，从一瓶精油开始！亲爱的朋友们，让我们一同沉浸在多特瑞最新推出的『LRP轻松购计划』中，感受自然馈赠的和谐乐章。这不仅仅是一场购物的盛宴，而是一次自我呵护与家庭幸福的升级之旅！无论你是精油初探者，还是芳香疗法的忠实拥趸者，『LRP轻松购计划』都为你精心准备了意想不到的惊喜与便利。快来解锁这场绿色健康生活的秘密吧！

2. STORYBOARD

The picture slowly unfolded, and a carefully prepared welfare was cleverly placed in the Dotra LRP easy purchase gift box, which opened the prelude to the welfare introduction. Through a series of carefully selected keywords, the four major welfare contents of this event are clearly and vividly presented, so that people can see at a glance.

画面缓缓展开，一份精心准备的福利被巧妙地置于多特瑞LRP轻松购礼盒之中，由此拉开了福利介绍的序幕。通过一系列精心挑选的关键词，本次活动中的四大福利内容被清晰而生动地呈现出来，让人一目了然。

It is worth mentioning that the four levels of VIP card design of this event is quite creative, they are named after some selected essential oils, which not only increases the cultural connotation and uniqueness of the card, but also allows the audience to quickly capture the core value and characteristics of the card in the first time. This ingenious design undoubtedly enhances the audience's sense of participation and expectations, making the entire publicity effect reach the expected goal.

值得一提的是，这次活动的四种级别VIP卡设计颇具创意，它们是以部分精选的精油名称来命名，这不仅增加了卡片的文化内涵和独特性，同时也让观众在第一时间就能快速捕捉到卡片的核心价值与特色。这种巧妙的设计无疑提升了观众的参与感和期待值，使得整个宣传效果达到了预期的目标。

3. CHARACTER SETTING

In this animation, the protagonist is not a mortal, but the essence of nature - Dotra essential oil, leap on the screen, leading us through a hand-drawn fantasy world. Each frame is a tribute to art, using a bold hand-painted style, the lines are vivid and smooth, and the characters are fresh and full, giving the essential oil the vitality and personality.

在本次动画中，主角并非凡人，而是大自然的精华——多特瑞精油，跃然于屏幕上，引领我们穿梭于一个手绘的奇幻世界。每帧画面都是对艺术的致敬，采用大胆的手绘风格，线条生动流畅，角色鲜活饱满，赋予了精油生命般的灵动与个性。

In the color matching of the scene, we break the routine and choose a strong contrast of color matching, like the powerful power contained in the essential oil itself. The bright color impact not only makes the eyes bright, but also deeply expresses the delicate balance between the calm and vitality, healing and exciting of the essential oil. This is a love letter to nature and harmonious living!

场景配色上，我们打破常规，选用对比强烈的色彩搭配，如同精油本身蕴含的强大力量，鲜明的色彩冲击不仅令人眼前一亮，更深刻地表达了精油在平静与活力、治愈与振奋之间的微妙平衡。这是一封写给自然与和谐生活的情书！

4. CAMERA VOICE DESIGN

In order to make the whole picture more smooth, the creative teacher spent a lot of effort in the transition design. For example, the clever use of static illustrations from brochures to transition into a dynamic scene brings a novel experience to the audience. In addition, through the shuttle lens to create a picture in the picture effect, so that the picture more hierarchical and three-dimensional sense. Similar details throughout the film are numerous, seemingly insignificant, but have a huge impact on the overall effect, while bringing a more pleasant viewing experience for the audience.

为了使整个画面更加流畅，创意老师在转场设计上花了不少力气。例如巧妙地运用宣传册上的静态插画过渡到到一个动态场景中，给观众带来了新颖的体验。此外，还通过穿梭镜头营造画中画的效果，使画面更具层次感和立体感。整部片子中类似的细节处理不胜枚举，看似微不足道，却对整体效果产生了巨大的影响，同时为为观众带来了更加愉悦的观赏体验。

The line drawing shows the effect separately

线稿图单独展示效果

In the film, whether it is the soft moment of flowers quietly blooming, or the delicate texture of liquid flowing slowly; Whether it is the elegant gesture of a butterfly wing or the precise expression of a human hand movement, it has been carefully polished to a more delicate level, thanks to the exquisite use of frame-by-frame technology. The frame-by-frame magic goes far beyond that, pushing the storytelling to a whole new level, making it more vivid and natural. In this meticulous depiction, the audience can deeply feel the rich emotions and unique atmosphere contained in the story, as if they are in a real and dreamlike world.

成片中无论是花朵悄然绽放的柔美瞬间，还是液体缓缓流动的细腻纹理；无论是蝴蝶翅膀轻轻挥动的优雅姿态，还是人物手部动作的精准表达，都被精心打磨得更为精致入微，这得益于逐帧技术的精湛运用。逐帧的魔力远不止于此，他将故事的叙述推向一个全新的高度，使整个动画更加生动鲜活、自然流畅。在这细致描绘下，观众能够深切地感受到故事中所蕴含的丰富情感和独特氛围，仿佛置身于一个真实而又梦幻的世界之中。

Character line draft and color display contrast effect

角色线稿与上色展示对比效果

Comparison of line draft and scene display

线稿与场景展示对比效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—SCRIPTWRITER /编剧&策划

SHANGHAI LINZHEN

—STORYBOARD /分镜

XIN CHEN

—CONCEPTION /元素设计

XINGJIA HOU

—ORIGINALPAINTER /原画师

YUN WANG / KUN CAO

—MIDDLEPICTURE /中间画

TIAN TANG / YANG

—SCENE TEACHER /场景师

XIXIJIANG/A WEN

—COLOR SETTING /色定

YANG

—PRODUCTION /制片

WEIDONG ZHA / XIN CHEN

—ANIMATOR /动画师

MINHUI ZHOU

—SPECIAL EFFECT /特效师

YANG HU / LEGUAN CHEN / JIALE CAI

—CHECKER /动检师

YUROU CHEN

—SYNTHESIS /合成

MINHUI ZHOU / YUROU CHEN

—SOUND&MIX /音效/混录/录音

MINHUI ZHOU

—MUSIC /选曲

WEIDONG ZHA

—VOICE ACTOR /配音演员

9. UGLY INTRODUCTION

中国蕞丑的一家MG动画公司——（UGLY），专门服务国内广告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作过程中以耿直、宅心仁厚的特点深受合作伙伴的热捧及引荐，迅速在业界打开名声。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，（上海、厦门）拥有在职技术性专业人才97位，全国居家办公370多位；运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，服务1148个项目准时交付率高达92.9%，每月可以同步进行近 50 条MG动画生产线，服务的品牌项目既有众多耳熟能详的大品牌也有初创及小众品牌，属于名副其实的动画代理源头厂家。

Since its establishment in 2014, UGLY (In Shanghai and Xiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works .The on-time delivery rate of more than 1148 projects has reached 92.9%, and nearly 50 MG Motion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文单词UGLY（丑英译），公司Slogan“丑从未如此艺术”，现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号，提到国内MG动画基地，你会想起安戈力。

UGLY is named after the English word UGLY (Ugly English translation). The company Slogan "Ugly has never been so artistic". Now the industry's evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

©UGLY安戈力

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