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《小橙书开场》MG动画——安戈力文化

互联网| 佳片精选 |MG图形动画

—Client / 出品方

平安银行

—Project name & type/项目名称&类型

小橙书开场MG动画宣传片

—Production House / 制作方

UGLY/安戈力

—Production Date/产出时间

2024年1月8日

—Production cycle / 制作周期

15 days

1. BACKGROUND PROJECT

In this rapidly changing and information explosion era, we are all searching for our own wealth answers. Today, I would like to recommend a special app to you - Little Orange Book. It is like a treasure trove, containing rich wealth and wisdom, waiting for us to explore.

在这个日新月异、信息爆炸的时代，我们都在寻找着属于自己的财富答案。而今天，我要向你推荐一个特别的APP——小橙书，它就像一座宝库，蕴含着丰富的财富智慧，等待着我们去发掘。

2. STORYBOARD

Entering the Little Orange Book and exploring the answers to wealth is like opening a door to wisdom and success. This app not only gathers real Q&A and true stories from 230 million customers, but also includes answers to popular topics such as wealth, health, consumption, elderly care, travel, and risk. Here, you can find profound insights into wealth management and unique wisdom about lifestyle.

进入小橙书，探寻财富答案，就像打开一扇通往智慧与成功的大门。这个APP不仅汇聚了2.3亿客户的真实问答与真情故事，还囊括了关于财富、健康、消费、养老、出行、风险等热门话题的解答。在这里，你可以找到关于财富管理的深刻见解，也可以发现关于生活方式的独特智慧。

In this animation, we present the wealth and wisdom contained in Little Orange Book in a concise, vivid, and vivid manner. The screen is smooth and the colors are vivid, making people easily attracted at a glance. And the animation tells the meaning of using Little Orange Book in a humorous and witty way, making the originally dull wealth knowledge lively and interesting. You will improve your financial intelligence and unlock new positions of wealth in a relaxed and enjoyable atmosphere.

在本次的动画中，我们以简洁、生动、形象的方式，展现了小橙书中所蕴含的财富智慧。画面流畅，色彩鲜明，让人一眼就能被吸引。并且动画以诙谐有梗的方式，讲述小橙书的使用意义，让原本枯燥的财富知识变得生动有趣。你将在轻松愉快的氛围中，提高财商，解锁财富新姿势。

As the gears operate, the lens passes through the small holes of the gears and opens the wealth code through the clock.

随着齿轮运作，镜头透过齿轮的小孔穿过齿轮，透过钟表开启了财富密码。

Edison, holding an orange glowing light bulb, found the direction of a happy life.

手拿发起橙色光亮灯泡的爱迪生，找到了幸福生活的航向。

With the Turing pressing the keyboard keys, he is surrounded by technological elements, deciphering codes related to the future, and composing healthy and happy algorithms.

随着按下键盘按键的图灵，周身围绕着科技元素，破译关乎未来的密码，谱写健康快乐的运算法则。

Newton was pondering, and when an orange began to fall, it shattered Newton's confusion and revealed the power of ten thousand oranges.

牛顿在沉思，当一颗橙子开始掉落，砸出了牛顿心里的困惑，发现了万橙有力。

The camera descends along the orange ball, hitting the book and converging into a small orange book of wealth, opening the answer to wealth.

镜头沿着橙色小球下坠，砸中书本，汇聚成一本财富小橙书，开启财富答案。

3. CHARACTER SETTING

The overall color tone is mainly warm and bright orange, symbolizing vitality and hope, echoing the theme of Little Orange Book. The background design is simple yet modern, possibly containing concise lines and geometric shapes, creating a comfortable and exploratory atmosphere. By incorporating interactions with classic characters in the animation, the mysteries of wealth are showcased, while the music is mainly light and lively, creating a positive and uplifting atmosphere. Sound design emphasizes details and realism, allowing the audience to experience the world of animation more immersively.

整体色调以温暖、明亮的橙色为主，象征着活力与希望，与小橙书的主题相呼应。背景设计简洁而不失现代感，可能包含简洁的线条和几何图形，营造出一个既舒适又富有探索感的氛围。在动画上通过加入一些经典角色的互动来展现财富的奥秘，同时配乐以轻快、活泼的音乐为主，营造出一种积极向上的氛围。音效设计注重细节和真实感，使得观众能够更加身临其境地感受动画的世界。

4. CAMERA VOICE DESIGN

A creative, energetic, entertaining, and knowledge-based animation style that brings a visual feast to Little Orange Book while exploring the answers to wealth. It not only attracts the audience's attention, but also allows them to learn and understand wealth knowledge in a relaxed and enjoyable atmosphere.

一个充满创意、活力、趣味性和知识性动画风格，给小橙书探寻财富答案的同时带来一种视觉盛宴。它不仅能够吸引观众的眼球，还能够让他们在轻松愉快的氛围中学习和理解财富知识。

Character line draft and color display contrast effect

角色线稿与上色展示对比效果

The line drawing shows the effect separately

线稿图单独展示效果

Comparison of line draft and scene display

线稿与场景展示对比效果

5. SPECIAL EFFCTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—SCRIPTWRITER /编剧&策划

PINGANYINHANG

—STORYBOARD /分镜

PINGANYINHANG

—CONCEPTION /元素设计

YOUNA GUO

—ORIGINALPAINTER /原画师

YOUNA GUO YUN WANG

—MIDDLEPICTURE /中间画

JIALE CAI / YANG JIAO / KUKI

—SCENE TEACHER /场景师

YANG JIAO

—COLOR SETTING /色定

KUKI

—DIRECTOR /导演

WEIDONG ZHA

—PRODUCTION /制片

WEIDONG ZHA / XIN CHEN

—ANIMATOR /动画师

JIAXU WANG / YUROU CHEN

—SPECIAL EFFECT /特效师

JIAXU WANG

—CHECKER /动检师

YUROU CHEN

—SYNTHESIS /合成

JIAXU WANG

—SOUND&MIX /音效/混录/录音

FENG CAO

—MUSIC /选曲

WEIDONG ZHA

9. UGLY INTRODUCTION

中国蕞丑的一家MG动画公司——（UGLY），专门服务国内广告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作过程中以耿直、宅心仁厚的特点深受合作伙伴的热捧及引荐，迅速在业界打开名声。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，（上海、厦门）拥有在职技术性专业人才97位，全国居家办公370多位；运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，服务1148个项目准时交付率高达92.9%，每月可以同步进行近 50 条MG动画生产线，服务的品牌项目既有众多耳熟能详的大品牌也有初创及小众品牌，属于名副其实的动画代理源头厂家。

Since its establishment in 2014, UGLY (In Shanghai and Xiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works .The on-time delivery rate of more than 1148 projects has reached 92.9%, and nearly 50 MG Motion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文单词UGLY（丑英译），公司Slogan“丑从未如此艺术”，现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号，提到国内MG动画基地，你会想起安戈力。

UGLY is named after the English word UGLY (Ugly English translation). The company Slogan "Ugly has never been so artistic". Now the industry's evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

©UGLY安戈力

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