《奥迪魔改2》实拍结合动画——安戈力文化

—Client / 出品方
奥迪
—Project name & type/项目名称&类型
《奥迪魔改2》实拍结合动画
—Production House / 制作方
UGLY/安戈力
—Production Date/产出时间
2023年01月17日
—Production cycle / 制作周期
18 days

1. BACKGROUND PROJECT

In the Dakar Rally 2022, Audi RS Q e-tron won the championship, shining on the stage as an electric overlord! The efficient energy converter injects strong power into the RS Q e-tron, allowing electric racing cars to demonstrate astonishing performance and speed!

在2022年达喀尔拉力赛，奥迪RS Q e-tron勇夺冠军，以电动霸主的姿态闪耀舞台！高效能量转换器为RS Q e-tron注入强劲动力，让电动赛车展现出惊人的性能与速度！

2. STORYBOARD

The RS Q e-tron combines the legendary technology of Audi Quattro and electric drive system, injecting infinite power into the racing car! The extreme challenge of the Dakar Rally is testing every technology, and RS Q e-tron is sure to win, becoming the representative of electric racing!

RS Q e-tron融汇奥迪Quattro传奇技术和电动驱动系统，为赛车注入了无穷力量！达喀尔拉力赛的极限挑战考验着每一项技术，而RS Q e-tron稳操胜券，成为电动赛车的代表！

3. CHARACTER SETTING

This is the second installment of our Audi Magic series. In this short film, we will not only see live shots of Audi racing cars, but also the hand drawn pencil style graphics we have designed for them. These live shots are combined with the graphics for dynamic production, creating a unique visual experience.

这是我们奥迪魔改系列第二篇，在本次短片中，我们不仅会看到奥迪赛车的实拍镜头，还会看见我们为其设计的手绘铅笔风格画面，这些实拍镜头与画面相结合进行动效制作，营造出一种独特的视觉体验。

4. CAMERA VOICE DESIGN

The Magic Change II screen is mainly reflected in hand-painted design. After the designer hand-painted the new car model, the car leaps onto the paper, as if coming from the world of comics. In the first half of the short film, there is a large amount of Audi's old racing video material, while the second half mainly focuses on RS Q e-tron racing videos. This is not only a collision between new and old products, but also expresses that Audi's works in the automotive industry have been constantly innovating and iterating, maintaining a leading position in the industry.

魔改二画面主要体现在手绘设计，设计师手绘新车型后，汽车跃然纸上，仿佛从漫画世界走来。短片中前半段出现大量奥迪旧款赛车视频素材，后半段却以RS Q e-tron比赛视频为主，既是新旧产品的时代碰撞，也表达奥迪在汽车行业的作品一直在不停创新迭代，一直保持行业的领先地位。

RS Q e-tron won the championship, which is not only a victory, but also a new era of electric vehicle technology! Audi's electric vehicle technology will continue to develop in the future, leading the trend of electric vehicle travel! Passionate on the track and won the hearts of countless car fans! Not only the competition for speed, but also the ultimate challenge to the performance of electric vehicles. RS Q e-tron responds to the challenge with strong strength!

RS Q e-tron勇夺冠军，这不仅是胜利，更是电动车技术的新纪元！奥迪的电动车技术将继续在未来发展，引领电动车出行的潮流！在赛道上激情尽展，赢得了无数车迷的心！不仅是速度的竞争，更是对电动车性能的极限挑战，RS Q e-tron用强大的实力回应挑战！



Comparison of line draft and scene display

线稿与场景展示对比效果

8. HD WALLPAPERS

—SCRIPTWRITER /编剧&策划
XINGU/CAICAI/SANER
—SPLIT MIRROR /分镜
XINGU/CAICAI/SANER
—CONCEPTION /元素设计
WANGYUN/XIAOYU LIU
—ORIGINALPAINTER /原画师
LINQING YE/KEXIN HUANG/SILI
—MIDDLEPICTURE /中间画
SIMIN HAO/JUNHAO YING
GUONA
—SCENE TEACHER /场景师
JIAWEN XV/DONGYING XIAN
XIANYUYOUXIAN
—PRODUCTION /制片
SANER/XINGU/CAICAI
—ANIMATOR /动画师
m/SHIGUO WANG
LUJIE LI/HEHONG
—SPECIAL EFFECT /特效师
CHENJING/ZIJIAN NI
WENFENG CHEN/MUZI
—CHECKER /动检师
BOLIANG/CHENZHANG
LIUYONG


9. UGLY INTRODUCTION

中国蕞丑的一家MG动画公司——安戈力（UGLY），专门服务国内广告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作过程中以耿直、宅心仁厚的特点深受合作伙伴的热捧及引荐，迅速在业界打开名声。

自2014年成立至今，安戈力（上海、厦门）拥有在职技术性专业人才97位，全国居家办公370多位；运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，服务1148个项目准时交付率高达92.9%，每月可以同步进行近 50 条MG动画生产线，服务的品牌项目既有众多耳熟能详的大品牌也有初创及小众品牌，属于名副其实的动画代理源头厂家。

安戈力取名于英文单词UGLY（丑英译），公司Slogan“丑从未如此艺术”图片，现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号，提到国内MG动画基地，你会想起安戈力。


©UGLY安戈力
此文如需转载刊用 请注明来源 公众号安戈力