《小麦计划》MG动画——安戈力文化

2.STORYBOARD

Magnetic Engine Wheat plans to join hands with Angoli to bring you the first and second episodes of animation, the first episode of Kwai X Hawthorn Yogurt, and the second episode of Kwai X Beauty Talent. The plan aims to help all parties achieve the marketing mode innovation of "platform+talent+brand" linkage through the integration of content and incentive, and help the brand achieve business growth.

磁力引擎小麦计划携手安戈力为大家带来第一第二集动画，第一集快手 X 山楂优酸乳，第二集快手X美妆达人。该计划旨在通过内容与激励一体化，联动各方完成“平台+达人+品牌”联动的营销模式创新，助力品牌实现生意增长。

The Wheat Plan is a series of animations. The style of the pictures is simple and vigorous. The animation scenes are mainly composed of fixed background colors, cartoon elements and anchor pictures. The highlights of the content are highlighted through the anchor silhouettes and keywords. The overall simplicity is not simple.

小麦计划为系列动画，画面风格为简约活力风，主要以固定的底色搭配卡通元素及主播画面来构成动画场景，通过主播剪影与关键字突出内容重点，整体简约而不简单。

Youth taste, too much aftertaste! What is the taste of yoghurt in your childhood memory? Yiliyou Yogurt and Kwai Wheat Talent unlock the sweet and sour taste in memory! With the green background as the main match, the anchor screen and the newly launched taste "hawthorn" of Yoyoghurt complement each other, realizing the match of "red with green", making the elements perfectly integrated, and making the screen lively and harmonious.

青春滋味，太多回味！你童年记忆中的优酸乳是什么味道呢？伊利优酸乳携手快手小麦达人解锁记忆中的酸甜好滋味！以绿色背景为主搭配主播画面与优酸乳新推出口味“山楂”相互配合，实现了“红配绿”的搭配，让元素完美融合，让画面活泼又和谐。

Mirror sketch to show the effect

分镜草图展示效果

Walk towards the "beauty" and move her economy! Magnetic Engine Wheat Plan selects high-quality beauty talents to help many domestic beauty brands create product popularity with super grass planting power. The screen is dominated by lavender and light blue, and the background color is enriched with fluid elements and plastic paper sense. The whole short film is full of fashion and freshness, focusing on the fashion point of beauty products; The whole film of wheat element has appeared, which plays a role in enriching the picture and emphasizing the wheat plan.

向“美”而行，打动她经济！磁力引擎小麦计划精选优质美妆达人，以超强种草力，助力众多国货美妆品牌打造产品流行力。画面由淡紫色与浅蓝色为主，用流体元素及塑料纸质感丰富底色，时尚清新充满了整个短片，主打美妆用品时尚点；其中小麦元素全片都有出现，起到丰富画面及强调小麦计划的作用。

In both animations, the characters are played by rolling, and the rotation and translation of the material are combined to make the picture vivid and not monotonous.

两部动画中都有采用文字滚动播放出现，结合素材的旋转平移，使画面生动不单调。

Wheat plans to tailor the best combination of talents for customers, enabling the brand to ignite the marketing of new products.

小麦计划为客户量身匹配最优达人组合，赋能品牌引爆新品上市营销。

Character line draft and color display contrast effect

线稿与上色展示对比效果