《滴露1933限量数字藏品》MG动画-安戈力文化

1.BACKGROUNDPROJECT

Dettol, born in 1933, is the world's leading brand in the disinfection category. Since its inception, it has been trusted by consumers for its peace of mind, reliability and superior disinfection capabilities, and has become a brand used by the British Royal Family. It has been at the forefront of environmental and personal hygiene protection for nearly 90 years and is committed to continuous product innovation to safeguard human health. From hospitals to homes, Dettolis a trusted expert in disinfection and germ removal. The products are available in different fragrances, such as Classic Pine, Chamomile Care and Aloe Refresh. Join ugly to see how our disinfectant and fragrance products can collide.

滴露，诞生于1933年，是消毒品类全球领导品牌。从诞生之日起，滴露产品便以安心、可靠、卓越的杀菌能力，赢得了消费者的信赖，成为英国皇室御用品牌。近90年来一直处在环境与个人卫生防护的最前线，始终致力于持续产品创新以保障人类的健康。从医院到家庭，滴露是十分值得信赖的消毒除菌专家。同时滴露的消毒产品还有着不同的香型，例如：经典松木、洋甘菊呵护、芦荟清爽等。现在，和ugly一起来欣赏消毒除菌卫士与香氛碰撞出的火花吧。

2.STORYBOARD

In 2019, Dettol, which manufactures and sells disinfectant and deodorant products, has launched the first Dew Limited Edition Classic Pine fragrance through strength across borders. It aims to pay tribute to exquisite living and bring users a different and prestigious experience. The Classic Pine fragrance was a hit with many users even before it was launched and was swept up in a short time afterwards. This time, Dettolcontinues to spoil its fans by following the forefront of digital collectibles with this limited edition digital fragrance, "Dettol1933".

在2019年，以生产和销售消毒除菌产品的滴露，通过实力跨界，推出了第一款滴露限量经典松木香水。旨在向精致的生活致敬，带给使用者不一样的尊贵体验。经典松木香水在未推出之时就受到了很多用户的青睐，在上线后很短时间内就被一扫而光。这一次，滴露继续任性宠粉，紧跟数字藏品的潮流前沿，推出这款《滴露1933》限量数字香水。

At the beginning of the creation of the digital product for Dettol perfume.we decide to use the main colour of the brand - green-as the main colour of the animation ,based on yhe positioningand image of the Dettol brand, and to include pine ,aloe ,rose ,andlemon in the animation, based on the composition and type of fragrance contained in the Dettol deodorant.

在为滴露香水的数字产品创作伊始之时，我们在构思的过程中，便决定从Dettol滴露的品牌定位和形象出发，将品牌的主色-绿色作为动画的主色调，同时从滴露香水产品的所含成分、香型种类出发，在动画中加入松木、芦荟、玫瑰花、柠檬等元素。

At the beginning, 1933 appears in the middle of the picture, and a light brown drop of water appears (symbolizing dewdrop disinfectant). The camera follows the drop of water. When the water drops touch the dewdrop logo, the water drops crack into bubbles and explode, spreading around, and the lens begins to retreat. At this time, the outline of the perfume bottle appears in the middle of the picture, and the camera continues to move forward, while the bubbles around the bottle continue to change. Pine, grapefruit, aloe, lemon, rose and other product related elements. It seems that these plants continue to grow from the bottle, filling the whole picture. The final form of perfume is gradually revealed, and the originally grown pine, grapefruit, aloe, lemon, rose, etc. gradually shrink from both sides to disappear, indicating that the fragrance of plants is integrated into perfume. The final form of perfume is composed of bubbles.

开篇，画面中间出现1933，一滴浅棕色的水珠出现（象征滴露消毒液）镜头跟随水珠向下坠落。当水珠接触到滴露LOGO上时，水珠裂变成气泡炸开，向四周发散镜头开始后退。此时画面中间出现香水瓶轮廓，镜头不断向前推进，同时瓶身周围的气泡不断变换。松木、西柚、芦荟、柠檬、玫瑰花等产品相关元素。仿佛这些植物从瓶身不断延伸生长出来，充斥满整个画面。香水的最终形态逐渐显露，原本生长的松木、西柚、芦荟、柠檬、玫瑰花等逐渐从两旁收缩至消失，示意植物的香味都融入在于香水之中。落版由气泡组成香水的最终形态。

3.CHARACTER SETTING

4.CAMERA VOICE DESIGN

The whole animation is soft and fresh, with smooth animation effects and a strong sense of perspective. Starting from the year of Dettol's birth, 1933, it combines the main colours of the Dewttol brand with the fragrance components of the perfume products, and uses imagination to redraw a three-dimensional picture of the character based on a flat illustration prototype..

整个动画色调柔和、清新，动画特效表现流畅，画面透视感冲击力强，从滴露品牌诞生的年份1933年出发，将滴露品牌的主色与香水产品的香味成分结合，运用想象，基于平面插画角色原型，为其重绘立体图。

The line drawing shows the effect separately

线稿图单独展示效果

Character line draft and color display contrast effect

线稿与上色展示对比效果

The line drawing shows the effect separately

线稿图单独展示效果

6.SPECIAL EFFECTS

7.ON SITE

8.HD WALLPAPERS

LNAPINGYIN

9.UGLY INTRODUCTION

UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of92.6%.It can simultaneously carry out up to21MGanimation production lines every month

Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.

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