《腾讯广告鬼畜短视频》拼贴动画——安戈力文化

Summer vacation is the golden age of advertising. How to get more traffic exposure by staying at home, Tencent will tell you! This summer, Tencent's advertising has played a new trick, making its employees become soul dancers. In the face of such novel ideas, what kind of magical and interesting interpretation will Angoli bring?

暑假可是广告投放的黄金时期，如何宅在家里就能获得更多的流量曝光呢，腾讯来告诉你！这个夏天腾讯广告又玩出了新花样，让自家员工当起了灵魂舞者，面对这样新奇的想法，安戈力又会带来怎样的魔性又趣味的演绎呢？

The designer made small animation elements full of screens, cute upgrades, big-character posters with cheerful and magical songs, catering to the current trend, making an advertisement interesting and fun, character cutouts combined with animation scenes, in pink and white Against the background of blue and white colors, repetitive slogans and employees' exaggerated movements of ghosts and animals strengthen the memory points, so that the summer purchases are firmly in the hearts of customers.

设计师制作满屏的动漫小元素，可爱升级，大字报的广告语配合欢快魔性的歌曲，迎合了当下的潮流，让一则广告变得有趣好玩，人物抠出与动画场景结合，在粉白与蓝白的色彩背景下，重复性标语和员工夸张鬼畜的动作加强记忆点，使夏日买量稳不赔深入客户心里。

暑假流量竞争激烈，想要爆量吗？认准腾讯广告，不但能精准投放，提前做好应对策略，还能够精准捕捉，让广告主轻松实现精细化运营，助力广告主持续提升投放效率，宅在家里也能嗨翻不停，爆量超给力，享受暑假甜蜜。

3.CHARACTER SETTING

An interesting creative advertisement requires not only the music and slogans of ghost animals, but also some cute elements, such as big-character posters and small cartoon illustrations, such as cute employees doing magical actions, combining fun with content accuracy.

一则有趣的创意广告，不仅需要鬼畜的音乐和标语，还需要配合一些可爱的元素，比如大字报和动漫小插画，比如可爱的男员工和女员工做着魔性的动作，将趣味性与内容准确性结合。

4.CAMERA VOICE DESIGN

"Summer vacation and long summer vacation, summer vacation traffic is first-rate..." "I love you, you love me, summer traffic is coming soon..."

With the magical background music countdown to enter the ghost world of soul dancers, let us dance in a loop!

“暑假长暑假欢，暑假流量一级棒……”“我爱你你爱我，夏日流量马上来……”

随着魔性的背景音乐倒计时进入灵魂舞者的鬼畜世界，让我们循环舞起来！

Tencent employees are the essence of the entire video, which reflects the cohesion of the brand, breaks the traditional propaganda style, and vividly and interestingly demonstrates the power of summer traffic.

腾讯员工是整个视频的精髓所在，体现了品牌的凝聚力，打破传统的宣传风格，生动有趣地展示了暑假流量的厉害之处。

Mirror sketch to show the effect

分镜草图展示效果

Character line draft and color display contrast effect

角色线稿与上色展示对比效果

The line drawing shows the effect separately

线稿图单独展示效果